旅游英语教程 上PDF电子书下载

Unit 1 What is Tourism? 1

Additional Reading 10

Text A Mass Tourism 10

Text B The Implications of New Tourism 15

Unit 2 Economic Impact of Tourism 20

Additional Reading 28

Text A Economic Multipliers 28

Text B Economic Importance 33

Unit 3 Culture and Tourism 38

Additional Reading 48

Text A Macau:Promotes Cultural Tourism 48

Text B Beijing Opera 53

Unit 4 Growth of Tourism:How can the Environment Cope? 59

Additional Reading 67

Text A Delta Blues 67

Text B People,Tourism and"Fragile"Communities 71

Unit 5 The Retail Travel Trade—Travel Agents 75

Additional Reading 83

Text A Travel Agency Profitability 83

Text B Twelve Ps for a Tour Guide 86

Unit 6 Tourism and Transport?Forms of Transport(1) 91

Additional Reading 98

Text A Forms of Transport(2) 98

Text B The Prospect for General Public Space Travel and Tourism 101

Unit 7 Tourism and Technology 107

Additional Reading 115

Text A Technological Impact upon Tourism 115

Text B Tickets?What Tickets 118

Unit 8 Tourist Attractions and Facilities 122

Additional Reading 131

Text A Design Museum,London 131

Text B The Great Wall of China 134

Unit 9 Marketing Planning(1) 139

Additional Reading 148

Text A Marketing Planning(2) 148

Text B Marketing South Pacific Islands-to European Countries 152

Unit 10 Delivering Service Quality(1) 156

Additional Reading 166

Text A Delivering Service Quality(2) 166

Text B Service Blueprint of an Inclusive Holiday 170

Appendix Ⅰ Reference Translation of the Main Texts 175

Appendix Ⅱ Key to the Exercises 196

Appendix Ⅲ Tapessripts 210

Appendix Ⅳ Glossary 221