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Unit One Globalization of Economy 1

1 Reading for Background Information 1

2 Reading for Understanding 1

The Perils of More Globalization 2

3 Reading for Communicative Tasks 10

4 Reading for More Information 11

Globalization under Fire 11

5 Reading for Business Tips 17

How to Take Your Small Business Global 17

Unit Two Trade Protectionism 18

1 Reading for Background Information 18

2 Reading for Understanding 18

Obama's Tire Tariff Draws Beijing's Ire 19

China Expresses Deep Concern over U.S.Trade Protectionism 21

3 Reading for Communicative Tasks 29

4 Reading for More Information 29

China Irks U.S.with Computer Security Rules 29

5 Reading for Business Tips 34

Introduction to Trade Barriers 34

Unit Three Marketing 36

1 Reading for Background Information 36

2 Reading for Understanding 36

Dialing Into Mobile Marketing 36

3 Reading for Communicative Tasks 46

4 Reading for More Information 46

Pulling the Trigger on Trigger Marketing 46

5 Reading for Business Tips 51

Developing Your Marketing Mix 51

Unit Four E-Commerce 53

1 Reading for Background Information 53

2 Reading for Understanding 53

E-Commerce Companies Must Globalize to Thrive 54

3 Reading for Communicative Tasks 64

4 Reading for More Information 64

Why E-Business Is Now Everyone's Business 64

5 Reading for Business Tips 70

E-Commerce Tips for Small Businesses 70

Unit Five Business Ethics 72

1 Reading for Background Information 72

2 Reading for Understanding 72

Just Good Business 73

3 Reading for Communicative Tasks 82

4 Reading for More Information 82

Ethics Must Be Global,Not Local 82

5 Reading for Business Tips 86

Building Self-discipline 86

Unit Six Entrepreneurship 89

1 Reading for Background Information 89

2 Reading for Understanding 89

Magic Formula 90

3 Reading for Communicative Tasks 100

4 Reading for More Information 101

The More the Merrier 101

5 Reading for Business Tips 107

Top 5 tips to Become a Productive Student Entrepreneur 107

Unit Seven Banking 109

1 Reading for Background Information 109

2 Reading for Understanding 109

Bank Closings Top 100 for Year:Most Failures Since 1992 110

3 Reading for Communicative Tasks 119

4 Reading for More Information 120

A Special Report on International Banking 120

5 Reading for Business Tips 124

Finance Investment—Safe Internet Banking 124

Unit Eight Cross-Cultural Business 126

1 Reading for Background Information 126

2 Reading for Understanding 127

The Strategy for Managing Across Cultures 127

3 Reading for Communicative Tasks 139

4 Reading for More Information 140

Cross-Cultural Differences 140

5 Reading for Business Tips 145

Ten Key Factors for MNC Success 145

Unit Nine Management and Administration 146

1 Reading for Background Information 146

2 Reading for Understanding 146

Forms of Business Organization 147

3 Reading for Communicative Tasks 155

4 Reading for More Information 155

The Best Leadership Is Good Management 155

5 Reading for Business Tips 159

Styles of Leadership 159

Reference Key for Exercises 160