新闻与传播学专业英语PDF电子书下载

ContentsUnit 1 What Is News? 1

Passage 1 What Is News:Some Answers Past and Present 1

Passage 2 Why We Need News 5

Unit 2 What Is Communication? 12

Passage 1 What Is Communication 12

Passage 2 Three Communication Markets 14

Unit 3 Newspaper 20

Passage 1 Newspaper:A Brief History 20

Passage 2 Joseph Pulitzer 22

Unit 4 Book 28

Passage 1 Variety in Book Publishing 28

Passage 2 The Lessons of Harry Potter 30

Passage 1 Evolution of Periodicals 38

Unit 5 Magazine 38

Passage 2 Modem Magazine Publishing:The Specialized Audience 41

Unit 6 Film 50

Passage 1 The Production ofFilms 50

Passage 2 Charlie Chaplin 52

Unit 7 Radio 61

Passage 1 Radio Station Formats 61

Passage 2 New Competition in Radio 63

Unit 8 TV 70

Passage 1 The History ofTV 70

Passage 2 The Creation of Sesame Street 73

Unit 9 Internet 78

Passage 1 Making Internet History 78

Passage 2 Weblog 80

Passage 1 Nine Elements ofJournalism 87

Unit 10 Journalism 87

Passage 2 What Is Journalism for? 88

Unit 11 Press Freedom 94

Passage 1 History ofPress Freedom 94

Passage 2 The Zenger Case 97

Unit 12 Photo,Comic Cartoon 102

Passage 1 Comic Strip 102

Passage 2 Robert Capa 105

Unit 13 Propaganda 112

passage 1 Propaganda 112

Passage 2 Carriers of Propaganda Information 115

Unit 14 Advertising Public Relation 120

Passage 1 A Bird's-Eye View on Advertising 120

Passage 2 The Growth of Public Relations 123

Passage 1 The Reporter's Rights 130

Unit 15 Media Laws 130

Passage 2 Cameras in the Courtroom 133

Unit 16 Ethics 140

Passage 1 SPJ Code ofEthics 140

Passage 2 Janet Cooke and Jimmy's World 143

Unit 17 Communication Education Media Literacy 149

Passage 1 An Overview of Graduate Curricular at the Annenberg School for Communication at the University of Pennsylvania 149

Passage 2 Defining Media Literacy 153

Unit 18 Communication Studies 157

Passage 1 Theories of Communication 157

Passage 2 The Agenda-Setting Function of the Media 160

参考译文 166

Key to Exercise Ⅲ 208

Bibliography 211