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ContentsUnit 1 Sports and Business 1

Reading Ⅰ Nike,from Small Beginnings to World Giant(Ⅰ) 2

Reading Ⅱ Nike,from Small Beginnings to World Giant(Ⅱ) 14

Extended Activities 23

Lexical Knowledge 23

Function and Structure:Complimenting 25

Practical Reading:Football and Basketball Catalogue 27

Additional Vocabulary 29

Business WorldBrand Image 30

Humor Time 31

Unit 2 Ownership 33

Reading Ⅰ Types of Business Ownership 34

Reading Ⅱ Business in a Free Enterprise System 47

Extended Activities 55

Lexical Knowledge 55

Function and Structure:Asking or Offering Favors 57

Practical Reading:Company Relationship 60

Additional Vocabulary 61

Business World:Joint Venture 63

Humor Time 63

Unit 3 Fashion 65

Reading Ⅰ Fashion 66

Reading Ⅱ Very Smart Fashions 78

Extended Activities 86

Lexical Knowledge 86

Function and Structure:Expressing Concern,Consolation and Encouragement 88

Practical Reading:Bar Graphs 93

Additional Vocabulary 94

Business World:The Fashion Industry 96

Humor Time 96

Unit 4 Consumer Satisfaction 99

Reading Ⅰ Bargains 100

Reading Ⅱ Why People Buy? 113

Extended Activities 122

Lexical Knowledge 122

Function and Structure:Complaining 124

Practical Reading:Advertisement of Bargains 128

Additional Vocabulary 129

Business World:Consumer Satisfaction/Dissatisfaction 130

Humor Time 131

Unit 5 Education 133

Reading Ⅰ Managing Your Study Time 134

Reading Ⅱ Kissing the Books Goodbye 147

Extended Activities 155

Lexical Knowledge 155

Function and Structure:Talking about Personal Interests 157

Practical Reading:Notices 158

Additional Vocabulary 161

Business World:Vocational Education 162

Humor Time 162

Unit 6 Management 165

Reading Ⅰ Areas of Management 166

Reading Ⅱ The Structure of a Company 179

Extended Activities 189

Lexical Knowledge 189

Function and Structure:Making Appointments 191

Practical Reading:Company Organization 195

Additional Vocabulary 199

Business World:Levels of Management 200

Humor Time 201

Unit 7 Intetview 203

Reading Ⅰ How to Shine at a Job Interview 204

Reading Ⅱ Types of Interview 217

Lexical Knowledge 225

Extended Activities 225

Function and Structure:Interviewing People 227

Practical Reading:Curriculum Vitae and Application Letters 233

Additional Vocabulary 238

Business World:How Do You Handle Trick Questions? 239

Humor Time 240

Unit 8 Trademark 241

Reading Ⅰ What Is a Trademark? 242

Reading Ⅱ Protecting a Trademark 257

Extended Activities 267

Lexical Knowledge 267

Function and Structure:Expressing Intention 270

Practical Reading:Case Study 272

Additional Vocabulary 275

Business World:Selecting Brand Names 276

Humor Time 277

Unit 9 Successful Businessmen 279

Reading Ⅰ Focus on Douglas Ivester,CEO of Coca-Cola 280

Reading Ⅱ Matsushita:The World's Greatest Entrepreneur？ 294

Extended Activities 303

Lexical Knowledge 303

Function and Structure:Agreeing and Disagreeing 306

Practical Reading:Case Study—Economic Status for Investment 309

Additional Vocabulary 312

Business World:Leadership Lessons for the 21st Century 314

Humor Time 314

Unit 10 Successful Businesses 317

Reading Ⅰ Nokia:Voice from Finland 318

Reading Ⅱ Canon:Sixty Years of Progress 332

Extended Activities 342

Lexical Knowledge 342

Function and Structure:Asking for and Giving Opinions 344

Practical Reading:A Comparison of Two Businesses 347

Additional Vocabulary 351

Business World:Division of Economic Activities;Occupational Structure 352

Humor Time 353

Appendix Ⅰ New Words 354

Appendix Ⅱ Expressions 361

Appendix Ⅲ Word Study 365

Appendix Ⅳ Special Use 368