商务英语阅读PDF电子书下载

Unit1BusinessOrganization 1

TextABusinessOrganization 2

TextBCompanyStructure 10

Unit2StoriesofSuccess 14

TextACoca-ColaCompany 15

TextBTheCorporateLaughterBusinessIsBooming 22

Unit3GettingtoKnowE-Business 25

TextAIntroductiontoE-Business 26

TextBB2BandB2C 38

Unit4Communication 42

TextACommunication 43

TextBNineTipsforCommunicationSuccessfullywithaGlobalAudience 50

Unit5HumanResources 54

TextAHumanResourcesManagement 55

TextBJobAnalysis 62

Unit6InternationalTrade 66

TextAInternationalTrade 67

TextBDoingBusinessinEurope 73

Unit7Management 77

TextAWhatIsManagement？ 78

TextBCross-CulturalManagement 85

Unit8MarketingandSelling 89

TextAMarketingandSelling 90

TextBTheCentralityofMarketing 97

Unit9Advertising 101

TextAAdvertising 102

TextBHowCompaniesAdvertise 111

Unit10SharesandStocks 115

TextAIssuingSharesandStocks 116

TextBBonds 123

Unit11BanksandFinancing 126

TextATypesofBank 127

TextBFinancing 135

Unit12ProfitsandSocialResponsibility 138

TextAProfitsandSocialResponsibility 139

TextBTaxation 147

Keys 151

References 182