战略管理PDF电子书下载

CONTENTS 1

Crown Cork Seal in 1989 (9-793-035) 1

Cola Wars Continue:Coke and Pepsi in the Twenty-First Century (9-702-442) 23

Kodak(A)(9-703-503) 47

Wal＊Mart Stores,Inc.(9-794-024) 75

Wal-Mart Stores in 2003 (9-704-430) 97

ZARA:Fast Fashion(9-703-497) 129

The Leader's(Dis)Advantage(9-701-084) 165

Leadership Online(A):Barnes Noble vs.Amazon.com(9-798-063) 177

Leadership Online:Barnes Noble vs.Amazon.com(B)(9-701-085) 197

Note on Home Video Game Technology and Industry Structure (9-700-1 07) 203

Competitive Dynamics in Home Video Games(A):The Age of Atari(9-701-091) 221

The Walt Disney Company:The Entertainment King (9-701-035) 233

GE's Two-Decade Transformation:Jack Welch's Leadership (9-399-150) 261

General Electric Medical Systems,2002(9-702-428) 285

Local Institutions and Global Strategy(9-702-475) 311

House of Tata,1995:The Next Generation(A)(9-798-037) 327