商务英语沟通制胜PDF电子书下载

Chapter 1 International Business Communications（国际商务沟通） 2

Forms of Business Communications 2

Principles of International Business Communications 2

Recent Development in Writing Business Messages 6

Chapter 2 Business Letter（商务信件）Forms of a Business Letter 13

Layout of a Business Letter 17

Envelope Addressing 25

Chapter 3 Memorandum,Minutes and Telephone Note（备忘录、会议纪要与电话记录） 30

Part Ⅰ Memorandum（备忘录） 30

Particulars for Attention 31

Elements of a Memo 31

Specimen Memos 32

Part Ⅱ Minutes（会议纪要） 41

Writing Tips for Minutes of a Meeting 41

Specimen Minutes of a Meeting 42

Part Ⅲ Telephone Note（电话记录） 44

Elements of a Telephone Note 44

Specimen Telephone Notes 45

Chapter 4 Electronic Communications（电子通信） 51

Part Ⅰ Fax（传真） 51

How to Use a Fax Machine 52

Features of a Fax 52

Structure of a Fax 52

Fax Drafting 53

Forms of Faxes 53

Part Ⅱ E-mail（电子邮件） 57

Advantages of E-mail 57

Disadvantages of E-mail 58

Writing Tips for E-mails 58

Specimen E-mails 59

Part Ⅲ SWIFT（环球银行金融电讯） 61

Features of SWIFT Service 62

Basic Knowledge 62

Specimen SWIFT Message 63

Notes to the Above SWIFT Message 68

Chapter 5 Establishing Business Relations（建交） 74

Opening International Market 74

Channels to Seek Connections Abroad 74

Tips for Writing 75

Specimen Messages 76

Menu of Useful Sentences and Expressions 81

Chapter 6 Credit Inquiry（资信调查） 92

Content of Credit Inquiry 92

Ways of Obtaining Credit Information 92

Tips for Writing 92

Particulars for Attention 93

Specimen Messages 93

Menu of Useful Sentences and Expressions 103

Chapter 7 Inquiry（询盘） 114

Kinds of Inquiry 114

Tips for Writing 115

Particulars for Attention 115

Specimen Inquiry 116

Menu of Useful Sentences and Expressions 124

Chapter 8 Quotations and Offers（报价与发盘） 132

Quotations 132

Offers 132

Particulars about Offers 133

Specimen Quotations and Offers 134

Menu of Useful Sentences and Expressions 140

Chapter 9 Counter-offers and Business Negotiation（还盘与谈判） 147

Counter-offer 147

Business Negotiation 147

Capabilities of a Negotiator 148

Tips for Making a Counter Offer 148

Specimen Counter Offers 149

Menu of Useful Sentences and Expressions 159

Chapter 10 Orders and Conclusion of Business（订单及达成交易） 166

Part Ⅰ Orders（订单） 166

Writing Tips for Orders 167

Acknowledgement（Acceptance）of an Order 167

Buyer's Obligations 168

Seller's Obligation 168

Specimen Orders 169

Part Ⅱ Conclusion of Business（成交） 177

Specimen Letters of Conclusion of Business 178

Menu of Useful Sentences and Expressions 181

Chapter 11 Contracts（合同） 189

Elements of a Contract 189

Types of Contracts 191

Particulars for Attention 192

Specimen Contracts 193

Chapter 12 Shipment（装运） 213

Shipment Procedures 213

Shipping Instructions 214

Shipping Advice 214

Ocean Bill of Lading 214

Particulars for Attention 215

Specimen Documents 215

Menu of Useful Sentences and Expressions 221

Chapter 13 Insurance（保险） 229

Kinds of Insurance 229

Risks covered 229

Insurance Policy 230

Premium 230

Documents Submitted for a Claim 231

Particulars for Attention 231

Specimen Documents 232

Menu of Useful Sentences and Expressions 239

Chapter 14 Payment（付款） 245

Remittance 245

Collection 245

Letter of Credit 247

Procedures for Issuing an L/C 247

Content of L/C 248

Specimen Files Concerning Payment 249

Menu of Useful Sentences and Expressions 257

Chapter 15 Complaints and Apologies（抱怨与道歉） 264

Causes of Complaints 264

Tips for Making Complaints 264

Tips for Making Apologies 265

Specimen Complaints and Apologies 265

Menu of Useful Sentences and Expressions 275

Chapter 16 Sales and Promotions（销售与促销） 282

Tips for Writing 282

Structure of the Writing 282

Possible Occasions to Promote 283

Specimen Messages 283

Menu of Useful Sentences and Expressions 290

Chapter 17 Business Arrangement and Sociality（商务安排与社交） 299

Particulars for Attention 299

Tips for Writings of Business Arrangements 299

Tips for Social Writings 299

Specimen Messages 300

Menu of Useful Sentences and Expressions 305

Glossary（词汇） 312