电子商务专业英语实用教程PDF电子书下载

目录 1

Unit 1 1

TextThe History ofthe Intemet（1980—） 1

New Words 4

Phrases 5

Abbreviations 5

Notes 6

Exercises 7

Reading andTranslating Skills 阅读的基本要素 11

Reading Material Origins ofthe Internet 12

参考译文 因特网的历史（1980年之后） 16

Unit 2 20

Text 10 Steps to Net Success 20

New Words 24

Phrases 27

Abbreviations 27

Notes 27

Exercises 28

Reading and Translating Skills 电子商务英语论文与图书的结构特点 31

Reading MaterialThe Basic Six Simple Steps 32

World Wide Web Summary 34

参考译文网络成功的十个步骤 37

Unit 3 42

Text Basic Ways to Build Stores on the Intemet 42

New Words 46

Phrases 48

Notes 49

Abbreviations 49

Exercises 51

Reading and Translating Skills阅读方法 54

Reading Material Development of Broadband Access for Business Users 55

参考译文 建立网络商店的基本方法 58

Unit 4 62

Text Internet Marketing 62

New Words 66

Phrases 68

Notes 69

Abbreviations 69

Exercises 70

Reading and Translating Skills影响阅读速度的几个障碍点（1） 74

Reading Material The New Face of B2B E-Commerce 75

参考译文 因特网营销 82

Unit 5 86

Text How Is EDI Used? 86

New Words 88

Phrases 89

Notes 90

Abbreviations 90

Exercises 91

Reading and Translating Skills 影响阅读速度的几个障碍点（2） 94

Reading Material What Is EDI? 95

参考译文 如何使用EDI? 100

Unit 6 102

Text Security of Electronic Business 102

New Words 105

Notes 107

Abbreviations 107

Phrases 107

Exercises 108

Reading and Translating Skills 文章的章法（1） 111

Reading Material Introduction to Secure Electronic Transaction （SET） 113

参考译文 电子商务安全 122

Unit 7 126

Text What Is CRM? 126

New Words 129

Phrases 130

Notes 131

Abbreviations 131

Exercises 133

Reading and Translating Skills 文章的章法（2） 135

Reading Material How Microsoft Can Increase Its Chances ofCRM Success? 138

参考译文什么是CRM? 144

Unit 8 147

Text The ABCs ofERP 147

New Words 151

Abbreviations 153

Phrases 153

Notes 154

Exercises 155

Reading and Translating Skills 推断与猜测（1） 158

Reading Material Long Live ERP 159

参考译文ERP基础 165

Unit 9 169

Text Online Payment Options Will Please Your Customers 169

New Words 172

Phrases 173

Notes 174

Exercises 175

Reading and Translating Skills 推断与猜测（2） 178

Reading Material A Consumer's Guide to E-Payments 179

参考译文 在线支付选择将取悦你的客户 188

Unit 10 191

Text E-Money 191

New Words 193

Phrases 194

Exercises 195

Abbreviations 195

Notes 195

Reading and Translating Skills 翻译的要点与标准 198

Reading Material Advertising on the Intemet 199

参考译文 电子货币 206

Unit 11 209

Text The ABCs ofSupply Chain Management（1） 209

New Words 211

Phrases 212

Notes 213

Abbreviations 213

Exercises 214

Reading and Translating Skills 翻译的过程 216

Reading Material The ABCs ofSupply Chain Management（2） 218

参考译文 供应链管理基础 226

Unit 12 228

Text The ABCs ofInformation Security（1） 228

New Words 231

Phrases 232

Abbreviations 233

Notes 233

Exercises 234

Reading and Translating Skills 词义的选择 237

Reading Material The ABCs ofInformation Security（2） 240

参考译文 信息安全基础 250

Unit 13 253

Text What Is XML? 253

New Words 256

Phrases 257

Abbreviations 257

Notes 257

Exercises 258

Reading and Translating Skills 转换 261

Reading Material PHP 267

参考译文 什么是XML? 270

Unit 14 273

Text Web Application Development Tool:ColdFusion 273

New Words 275

Phrases 276

Abbreviations 276

Notes 277

Exercises 278

Reading and Translating Skills 补充 281

Reading Material GLOSSARY 285

参考译文 网站应用开发工具：ColdFusion 290

Text 10 Things You Really Should Know About ECommerce 293

Unit 15 293

New Words 296

Phrases 297

Notes 297

Exercises 298

Reading and Translating Skills 翻译技巧的综合应用 301

Reading Material Is There a Future for E-Commerce? 302

参考译文 关于电子商务你确实要了解的10件事 307

附录1 参考试卷 310

附录2 参考答案 329