商务英语阅读 上 IPDF电子书下载
- 电子书积分:12 积分如何计算积分?
- 作 者:江春,刘宝成主编;王彦,杨伶俐,窦卫霖,杨娟编
- 出 版 社:北京:对外经济贸易大学出版社
- 出版年份:2005
- ISBN:7810784862
- 页数:306 页
CONTENTS 1
Part One Managing into the 21st Century 1
Unit One The Key Management Theories 3
Unit Two Strategic Planning 9
Unit Three Throw Away Your Mission Statement 15
Unit Four The Best Organization Is No Organization 21
Unit Five Organizational Culture 25
Unit Six Tips'for Employee Motivation 31
Unit Seven The Essential Qualities of Great Managers 38
Unit Eight Have You Got the Right Stuff to Be a Leader? 42
Unit Nine Conflict—An Essential Ingredient for Growth 48
Unit Ten Management Is About Making Decisions 53
Unit Eleven Human Resource Strategies for Hard Times 61
Unit Twelve Hiring Employees—It's Not Just Luck 67
Unit Thirteen Developing Effective and Efficient Internal Control 75
Unit Fourteen Project Management Is About Lessons-to-Learn 79
Unit Fifteen What Happened to Corporate Integrity? 84
Unit Sixteen Only the Ethical Survives 88
Part Two Enhancing Business Communications 95
Unit One Developing Interpersonal Skills 97
Unit Two Strategy in Working with People 105
Unit Three Your Public Relations 113
Unit Four Basics in Internal Organizational Communication 120
Unit Five Conversation As Communication 128
Unit Six Meeting Management 137
Unit Seven Assertive Communication 145
Unit Eight Some Tips on Communication 152
Unit Nine How to Deliver Bad News 159
Unit Ten Dealing with Complaints 167
Unit Eleven Teams and the Changing Environment 174
Unit Twelve How to Resolve Conflicts—Without Offending Anyone 180
Unit Thirteen Principles of Negotiation 187
Part Three Doing Business Across Borders 195
Unit One A Brief History of International Trade Policy 197
Unit Two Who Gains from Trade? 203
Unit Three How Beneficial Is Foreign Direct Investment for Developing Countries? 209
Unit Four Multinational Corporations:Myths and Facts 215
Unit Five Recession:What Does It Mean to Investors? 222
Unit Six Globalization Today 229
Unit Seven Enter the Dragon:China's Big Companies and the World Economy 234
Part Four Working Through Cultural Diversities 241
Unit One Understanding Culture 243
Unit Two Culture and Its Characteristics 248
Unit Three Hofstede's Four Value Dimensions 256
Unit Four Nurturing Cross-cultural Awareness and Empathy 261
Unit Five Introduction to Cross-cultural Negotiations 268
Unit Six Cultural Prism:Organizational Structure 274
Unit Seven Cross-cultural Misinterpretation 279
Unit Eight Cross-cultural Motivation 285
Unit Nine Multicultural Team Building 291
Unit Ten Developing Global Leaders with Coaching Across Cultures 296
Unit Eleven Leadership in Cultural Synergy 302
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