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CHAPTER Ⅰ INTERNATIONAL STRATEGIES 1

SECTION Ⅰ THE ROLES OF STRATEGY 1

SECTION Ⅱ COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY 3

SECTION Ⅲ INTERNATIONAL STRATEGY FORMULATION 14

SECTION Ⅳ STRATEGY IMPLEMENTATION 27

SECTION Ⅴ INTERNATIONAL STRATEGIES AND MANAGEMENT 31

CHAPTER Ⅱ INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES 51

SECTION Ⅰ INTERNATIONAL BUSINESS ENVIRONMENT 51

SECTION Ⅱ INTERNATIONAL BUSINESS RESEARCH 57

SECTION Ⅲ THE MODE OF INTERNATIONAL MARKET ENTRY 65

CHAPTER Ⅲ INVESTMENT PROJECT FEASIBILITY STUDY 94

SECTION Ⅰ PROJECT BACKGROUND AND OBJECTIVES 94

SECTION Ⅱ MARKET ANALYSIS AND PROJECT SCALE 96

SECTION Ⅲ PROJECT SITE SELECTION 99

SECTION Ⅳ TECHNOLOGY,EQUIPMENT AND ENGINEERING PROGRAM 100

SECTION Ⅴ ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT 102

SECTION Ⅵ PROJECT IMPLEMENTATION SCHEDULE 103

SECTION Ⅶ INVESTMENT ESTIMATION 104

SECTION Ⅷ FINANCING PLANNING 107

SECTION Ⅸ FINANCIAL ANALYSIS 110

SECTION Ⅹ ECONOMIC ANALYSIS 126

SECTION Ⅺ SOCIAL ASSES SMENT 132

SECTION Ⅻ RISK ANALYSIS 134

SECTION ⅩⅢ CONCLUSION AND RECOMMENDATION 136

CHAPTER Ⅳ INTERNATIONAL TRADE THEORIES AND PRACTICES（PART ONE） 151

SECTION Ⅰ INTERNATIONAL TRADE THEORIES 151

SECTION Ⅱ EXPORT AND IMPORT PROCEDURE 162

SECTION Ⅲ TRADE TERMS 171

CHAPTER Ⅴ INTERNATIONAL TRADE THEORIES AND PRACTICES（PART TWO） 188

SECTION Ⅰ INTERNATIONAL INSURANCE AND TRANSPORTATION 188

SECTION Ⅱ PAYMENT OF INTERNATIONAL TRADE 196

CHAPTER Ⅵ INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS 227

SECTION Ⅰ FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE 227

SECTION Ⅱ FOREIGN EXCHANGE TRANSACTIONS 234

SECTION Ⅲ INTERNATIONAL FINANCIAL MARKETS 244

SECTION Ⅳ INTERNATIONAL TRAOE FINANCING 248

CHAPTER Ⅶ BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES 267

SECTION Ⅰ AN INTRODUCTION TO MULTINATIONAL ENTERPRISES 267

SECTION Ⅱ INVESTMENT MADE BY MULTINATIONAL ENTERPRISES 270

SECTION Ⅲ MARKETING AND PRODUCT DEVELOPMENT OF MNES 273

SECTION Ⅳ LOGISTICS AND MATERIALS MANAGEMENT IN MNES 284

SECTION Ⅴ HUMAN RESOURCE MANAGEMENT IN MNES 285

CHAPTER Ⅷ MARKETING STRATEGIES（PART ONE） 303

SECTION Ⅰ ESSENTIALS OF MARKETING 303

SECTION Ⅱ PRODUCT STRATEGY 320

CHAPTER Ⅸ MARKETING STRATEGIES（PART TWO） 352

SECTION Ⅰ PRICING STRATEGY 352

SECTION Ⅱ STRATEGIES OF MARKETING CHANNLES 356

SECTION Ⅲ PROMOTION THROUGH INTEGRATED MARKETING COMMUNICATIONS（IMC） 360

CHAPTER Ⅹ INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING 392

SECTION Ⅰ INTERNATIONAL CREDIT 392

SECTION Ⅱ INTERNATIONAL TENDERING 404

CHAPTER Ⅺ MANAGEMENT OF OVERSEAS —— AND MEDIUM-SIZED ENTERPRISES 430

SECTION Ⅰ INTRODUCTION 430

SECTION Ⅱ PLANNING,LENDING AND DECISION MAKING 438

SECTION Ⅲ CONTROL SYSTEM 447

SECTION Ⅳ MANAGING ACROSS CULTURES 450

CHAPTER Ⅻ INTERNATIONAL TECHNOLOGY TRADE 476

SECTION Ⅰ THE INTRODUCTION TO INTERNATIONAL TECHNOLOGY TRADE 476

SECTION Ⅱ INTERNATIONAL TECHNOLOGY TRANSFER APPROACH 482

SECTION Ⅲ INTERNATIONAL TECHNOLOGY TRANSFER PROCESS 488

SECTION Ⅳ TECHNOLOGY PRICING AND PAYMENT 491

CHAPTER ⅩⅢ INTERNATIONAL TRADE IN SERVICES 507

SECTION Ⅰ AN OUTLINE OF TRADE IN SERVICES 507

SECTION Ⅱ THE ROLE OF SERVICES IN ECONOMY 519

SECTION Ⅲ TYPICAL INTERNATIONAL SERVICES 524

SECTION Ⅳ RULES AND REGULATIONS CONCERNING TRADE IN SERVICES 529

CHAPTER ⅩⅣ ELECTRONIC COMMERCE 556

SECTION Ⅰ OVERVIEW OF ELECTRONIC COMMERCE 556

SECTION Ⅱ E-COMMERCE SECURITY 566

SECTION Ⅲ E-COMMERCE PAYMENT 571

SECTION Ⅳ INTELLIGENT AGENTS 575

SECTION Ⅴ WEB-BASED MARKETING 579

CHAPTER ⅩⅤ INTERNATIONAL BUSINESS LAW 603

SECTION Ⅰ DISPUTE SEIILEMENT 604

SECTION Ⅱ THE MULTINATIONAL ENTERPRISE AND FOREIGN DIRECT INVESTMENT 609

SECTION Ⅲ INTERNATIONAL TRADING IN GOODS 614

SECTION Ⅳ INTERNATIONAL CARRIAGE OF GOODS 617

SECTION Ⅴ FIANCING AND INTERNATIONAL TRADE 621

SECTION Ⅵ MONEY AND BANKING 626

SECTION Ⅶ INTERNATIONAL TAXATION 629

SECTION Ⅷ SERVICES AND LABOR 633

SECTION Ⅸ INTELLECTUAL PROPERTY AND THE TRANSFER OF TECHNOLOGY 636

SECTION Ⅹ THE OTHER ISSUES OF INTERNATIONAL BUSINESS LAW 639

CHAPTER ⅩⅥ INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS AND FREE TRADE ZONES 661

SECTION Ⅰ INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS 662

SECTION Ⅱ REGIONAL ECONOMIC INTEGRATION AND RELEVANT ORGANIZATIONS 675