会展英语文萃选读PDF电子书下载

Content 1

1．Flexible Island Fairs 1

2．Furniture，Fashion，Funding 9

3．Strategic Trade-Fair Selection：SMEs Must Choose Carefully 17

4．Conveying the Message 22

5．Puerto Rico Fulfils the Meeting Promise 31

6．Techniques for Enhancing the Bottomline 38

7．Seville Entertains 49

8．Guerrilla Space Selection 56

9．How to Win with Union Labor 64

10．Reality-Check 10 Trends Shaping the Exhibition Industry Today 72

11．7 Great Conference Strategies 84

12．To Sponsor or Not to Sponsor？ 94

13．Setting Up at the Show with No Hassles，in Record Time 107

14．Trade Show Peak Performance 118

15．Internet Strategies for Better Exhibiting 127

16．Handouts and Giveaways That Get You Business 138

17．Education：Our Cornerstone！ 151

18．Model Participation Contract 157

附录一、国际展览专业术语 190

附录二、国际展览专业网站集粹 219

参考文献 239