企业管理新范式的探索PDF电子书下载

1.企业远景的探索性研究 An Expletory Study on Corporate Vision (韩国)申光龙 1

2.试论IMC战略的执行者—营销传播管理者 IMC Strategy Executive—Marcom Manager (韩国)申光龙 24

3.整合营销传播战略与营销信息技术之结合 The Consolidation of Integrated Marketing Communica-tions Strategy and Marketing Information Technology (韩国)申光龙 52

4.非营利组织管理的界定性研究 An Enclosure Study on Nonprofit Organization Management (韩国)申光龙 73

5.迅速反应管理与电子商务的探索性研究 An Expletory Study on Quick Response Management and E-lectronic Commerce (韩国)申光龙 98

6.澳门旅游业服务质量研究 Macau Service Industrys Service Quality (澳门)谭俊荣 126

7.企业战略联盟动因的探索性研究 An Expletory Study on the Intention of Corporate Strategic Alliances (澳门)谭俊荣 155

8.知识管理时代的全球知识信息网络的探索性研究 An Expletory Study on Global Knowledge Information Net-work in the Age of Knowledge Management (韩国)申光龙、(澳门)谭俊荣 175

9.试论虚拟衍生企业模式 A Study of Virtual Derive Corporation Model (韩国)申光龙、李非、彭立嵩 197

10.业务外包战略的决策框架与电子制造服务 Decision—Making Framework of Outsourcing Strategy and Electronics Manufacturing Services (韩国)申光龙、(韩国)李承业 219