国际商务英语文章选读PDF电子书下载

Chapter 1

Section A American Government's Role in the Economy美国政府在经济中的作用 1

目录 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Section B The Economy of th eEuro Area欧元区经济 11

Chapter 11

Chapter 12

Chapter 13

Chapter 14

Chapter 15

Chapter 16

Section C Japanese Economy日本经济 16

Chapter 17

Chapter 18

Chapter 19

Section A Foreign Commodity Trade对外商品贸易 24

Section B Progress on Trade will Help Developing Countries贸易进步将帮助发展中国家 37

Section C Trade Development:Involving the Business Community贸易发展：与贸易集团有关 44

Section A Incentives-based Competition for FDI基于刺激的吸引外国直接投资竞争 51

Section B IncentiveCompetition刺激竞争 62

Section C The Brazilian Experience巴西的经验 71

Section A Multinational Corporations跨国公司 77

Section B Opportunities andRisks国际贸易中的机遇与风险 86

Section C The Smell of Huge Profits over Cocktails and Sushi鸡尾酒与寿司宴：利润的气息 92

Section A International Monetary System in 1972-19991972-1999的国际货币体系 102

Section B Win-win or Wait？是坐以待毙还是迈向双赢？ 116

Section C Who'sCarryingtheCan？谁在替银行背黑锅？ 124

Section A Characterization of E-Commerce Traffic电子商务交易 132

Section B The Basic Business System of E-commerce电子商务的基本商业体系 142

Section C InformationSystemsHelp SeagramStayonTop信息系统帮助希各莱姆获得成功 148

Section A How Ethical Auditing Can Help Companies Compete More Effectively atAnInternationalLevel如何通过伦理审计提高企业在国际领域中的竞争性 153

Section B Multinational Companies Adjust Strategies to China跨国公司对中国的战略调整 162

Section C Trends in Remuneration for CEOs of Foreign Multinational Companies in Australia澳大利亚对外国跨国公司的首席执行官的酬劳趋势 168

Section A Intellectual Property知识产权 176

Section B Copyright Protection in Britain英国的知识产权 185

Section C Competitive Bidding at the United Nations联合国的竞争性招标 190

Section A Alleviating Poverty by Sustaining Energy Development通过能源的可持续发展来减少贫困 194

Section B Sustainable Development and Technological Progress可持续发展与技术进步 204

Section C Sustainable Development and Biodiversity可持续发展与生命多样性 211

Section A Understanding the WTO:the Agreements理解世界贸易组织的有关协议 218

Section B Steel's Deal钢铁交易 228

Section C U.S.Antidumping Law Hurts Americans美国人自食反倾销法的后果 234

Section A Labor Export as Government Policy:The Case of the Philippines劳务输出乃国策：菲律宾例析 239

Section B Who Profits from the Brain Drain？智囊流失谁受益？ 250

Section C Vietnam's Labor Export越南劳务输出 257

Section A Introduction to Logistics物流导论 265

Section B The Global Logistics Environment国际物流环境 274

Section C Formulating Logistics Strategy制定物流战略 282

Section A The Best Global Brands全球最佳品牌 290

Section B Succeeding in Global Branding:a Balancing Act品牌全球化的成功秘诀：“采取全方位的平衡措施” 297

Section C Samsung—the Making ofWorld Top Brand三星——全球最佳品牌成功之路 303

Section A International Competitive Bidding国际竞争性招标 311

Section B Methods of Procurement采购方式 321

Section C Geographical Indication地理标志 326

Section A The Universal Principles of Business Ethics商业道德的通用准则 331

Section B The Fundamental Principles of Business Ethics商业道德的基本准则 338

Section C Bribery贿赂 344

Section A Human Resource Management人力资源管理 351

Section B Toyota's Selection System丰田公司的雇员选拔系统 361

Section C Recruiting Job Candidates招募岗位候选人 369

Section A Corporate Governance in China（Ⅰ）中国公司治理（Ⅰ） 374

Section B CorporateGovernanceinChina（Ⅱ）中国公司治理（Ⅱ） 385

Section C Corporate Governance in China（Ⅲ）中国公司治理（Ⅲ） 393

Section A Corporate Culture/Organizational Culture:Understanding and Assessment企业文化：了解及评价 399

Section B Making Work Fun:An Important Role for Managers使工作有意思：经理们的重要职责 408

Section C Fruitful Haier Corporate Culture海尔丰硕的企业文化 414

Section A Insurer Ownership and Operational Structure保险公司的所有权形式及其业务结构 420

Section B To Backstop Cost ofCovering Future Terrorist Attacks为今后的恐怖袭击险提供财政支持 431

Section C Rapid Growth in the Chinese Insurance Market中国保险市场的迅速发展 439

译文 447

参考答案 516

参考文献 533