外贸英语函电PDF电子书下载

Chapter 1 Business Letter Writing 1

Learning Aims 1

Section 1 3

Section 2 6

Section 3 9

Notes 11

Exercises 13

Chapter 2 Establishing Business Relations 15

Learning Aims 15

Case 2-1 17

Case 2-2 19

Case 2-3 20

Notes 21

Introduce Sentence Patterns 25

Exercises 27

Chapter 3 Enquiries and Replies 32

Learning Aims 32

Case 3-1 34

Case 3-2 36

Case 3-3 38

Case 3-4 40

Notes 42

Exercises 50

Chapter 4 Offers and Counter-offers 53

Learning Aims 53

Case 4-1 55

Case 4-2 57

Case 4-3 59

Case 4-4 61

Case 4-5 63

Notes 65

Exercises 74

Chapter 5 Acceptance 77

Learning Aims 77

Case 5-1 79

Case 5-2 81

Case 5-3 82

Case 5-4 84

Case 5-5 86

Notes 88

Exercises 97

Chapter 6 Sending Proforma Invoice 101

Learning Aims 101

Case 6-1 102

Case 6-2 105

Case 6-3 107

Case 6-4 108

Notes 110

Exercises 113

Chapter 7 Modes of Modern Communication 117

Learning Aims 117

Section 1 Telegram 118

Section 2 Telex 120

Section 3 Fax 122

Section 4 E-mail 125

Notes 127

Exercises 131

Chapter 8 Sales Promotion 133

Learning Aims 133

Case 8-1 134

Case 8-2 136

Case 8-3 138

Case 8-4 141

Notes 142

Exercises 143

Chapter 9 Terms of Payment 145

Learning Aims 145

Case 9-1 146

Case 9-2 148

Case 9-3 149

Case 9-4 151

Case 9-5 153

Notes 155

Exercises 157

Chapter 10 Packing 159

Learning Aims 159

Case 10-1 160

Case 10-2 163

Case 10-3 165

Case 10-4 168

Notes 171

Exercises 174

Chapter 11 Insurance 178

Learning Aims 178

Case 11-1 180

Case 11-2 182

Case 11-3 185

Case 11-4 187

Notes 190

Exercises 198

Chapter 12 Shipment 203

Learning Aims 203

Case 12-1 204

Case 12-2 206

Case 12-3 208

Case 12-4 210

Notes 212

Exercises 214

Chapter 13 Complaints＆Claims 216

Learning Aims 216

Case 13-1 217

Case 13-2 219

Case 13-3 222

Case 13-4 224

Notes 226

Exercises 230

Suggested Answers 233

Chapter 1 233

Chapter 2 236

Chapter 3 239

Chapter 4 241

Chapter 5 243

Chapter 6 246

Chapter 7 249

Chapter 8 251

Chapter 9 252

Chapter 10 253

Chapter 11 256

Chapter 12 260

Chapter 13 261

Reference 264