营销英语PDF电子书下载

Unit 1 The Marketing Concept 1

Unit 2 The Marketing Environment 11

Unit 3 Marketing Research 25

Unit 4 Target Market 39

Unit 5 New Product Development 49

Unit 6 Branding 63

Unit 7 Packaging 75

Unit 8 Pricing 91

Unit 9 Distribution 107

Unit 10 Advertising 117

Unit 11 Sales Promotion 129

Unit 12 Public Relations 139

Unit 13 Personal Selling 147

Unit 14 On-line Marketing 157

Unit 15 International Marketing 167

Unit 16 Green Marketing 181

Acknowledgements 193