商业书信PDF电子书下载

Lesson 1 Communication and Business 1

Lesson 2 Letter——A Common Communication Medium 8

Lesson 3 Business Letter-Writing 14

Lesson 4 Clarity,Conciseness,Courtesy 20

Lesson 5 Structure of Business Letter 26

Lesson 6 Letter Styles 37

Lesson 7 Seeking Friends through the Bank 46

Lesson 8 Seeking Friends through Chamber of Commerce 52

Lesson 9 Credit Inquiry 57

Lesson 10 Reply to Credit Inquiry 60

Lesson 11 Trade Reference 63

Lesson 12 Credit Information 66

Lesson 13 A Letter to a Japanese Exporter 73

Lesson 14 A reply to the Letter in Lesson Thirteen 76

Lesson 15 Asking for Catalogues 82

Lesson 16 Sending Catalogue and Price List 85

Lesson 17 A Specific Inquiry 88

Lesson 18 Sending Samples 92

Lesson 19 An Offer Without Engagement 99

Lesson 20 A Firm Offer 105

Lesson 21 Proforma Invoice 111

Lesson 22 Goods(Suppled)on Approval 116

Lesson 23 An Order 119

Lesson 24 Acknowledging an Order 123

Lesson 25 Selling Substitutes 126

Lesson 26 A Counter-Offer 129

Lesson 27 Declining a Counter-Offer 133

Lesson 28 A Counter-Offer and the Favourable Reply 137

Lesson 29 Requesting Special Discount 144

Lesson 30 Granting Special Allowance 147

Lesson 31 Acceptance of an Offer of Sugar 150

Lesson 32 Confirming an Order 153

Lesson 33 D/P and D/A 157

Lesson 34 Payment by L/C 163

Lesson 35 Urging Establishment of Letter of Credit 166

Lesson 36 L/C Amendment 170

Lesson 37 Extension of an L/C 173

Lesson 38 Shipping Instructions 177

Lesson 39 Urging Shipment 180

Lesson 40 Shipping Advice 183

Lesson 41 Chartering ship 186

Lesson 42 Packing 190

Lesson 43 Insurance 193

Lesson 44 Claim for Shortweight and Inferior Quality 196

Lesson 45 Settlement of the Claim for Shortweight and Inferior Quality 200

Appendix Ⅰ A Sales Confirmation 205

Appendix Ⅱ A Letter of Credit 214

Appendix Ⅲ Key to Exercises 220

Appendix Ⅳ Chinese Versions of the Texts 255