《最新国际商务英语》练习与教学用书PDF电子书下载

Chapter 1 Business and its EnvironmentChapter Focus 1

Thinking about Business Issues 1

Text-based Questions 3

Team-based Exercise 3

Case Study 4

Useful Internet Links 6

Chapter 2 Economic Systems and the Role of GovernmentChapter Focus 7

Thinking about Business Issues 7

Text-based Questions 8

Team-based Exercise 9

Case Study 9

Useful Internet Links 11

Chapter 3 Forms of Business OrganizationChapter Focus 12

Thinking about Business Issues 12

Text-based Questions 14

Team-based Exercise 14

Case Study 15

Useful Internet Links 18

Chapter 4 Corporations:Start-ups,Types and GovernanceChapter Focus 19

Thinking about Business Issues 19

Text-based Questions 20

Team-based Exercise 21

Case Study 21

Useful Internet Links 24

Chapter 5 Entrepreneurship and Starting a Small BusinessChapter Focus 25

Thinking about Business Issues 25

Text-based Questions 27

Team-based Exercise 28

Case Study 28

Useful Internet Links 30

Chapter 6 Business Ethics and Social ResponsibilityChapter Focus 31

Thinking about Business Issues 31

Text-based Questions 33

Team-based Exercise 34

Case Study 34

Useful Internet Links 38

Chapter 7 Competing in Global MarketsChapter Focus 39

Thinking about Business Issues 39

Text-based Questions 41

Team-based Exercise 42

Case Study 42

Useful Internet Links 46

Chapter 8 Planning and Decision MakingChapter Focus 47

Thinking about Business Issues 47

Text-based Questions 48

Team-based Exercise 49

Case Study 49

Useful Internet Links 53

Chapter 9 Organizing and Business StructureChapter Focus 54

Thinking about Business Issues 54

Text-based Questions 56

Team-based Exercise 56

Case Study 57

Useful Internet Links 60

Chapter 10 Leading and Employee MoraleChapter Focus 61

Thinking about Business Issues 61

Text-based Questions 62

Team-based Exercise 63

Case Study 64

Useful Internet Links 66

Chapter 11 Controlling and Business ObjectivesChapter Focus 67

Thinking about Business Issues 67

Text-based Questions 69

Team-based Exercise 70

Case Study 70

Useful Internet Links 73

Chapter 12 Managing in a Changing EnvironmentChapter Focus 74

Thinking about Business Issues 74

Text-based Questions 76

Team-based Exercise 77

Case Study 77

Useful Internet Links 81

Chapter 13 Human Resources ManagementChapter Focus 82

Thinking about Business Issues 82

Text-based Questions 84

Team-based Exercise 85

Case Study 85

Useful Internet Links 92

Chapter 14 Production and Operations ManagementChapter Focus 93

Thinking about Business Issues 93

Text-based Questions 94

Team-based Exercise 95

Case Study 96

Useful Internet Links 98

Chapter 15 Marketing:Background and ConceptsChapter Focus 99

Thinking about Business Issues 99

Text-based Questions 101

Team-based Exercise 102

Case Study 102

Useful Internet Links 106

Chapter 16 Accounting and BudgetingChapter Focus 107

Thinking about Business Issues 107

Text-based Questions 108

Team-based Exercise 109

Case Stuay 110

Useful Internet Links 112

Chapter 17 Financial Markets:Securities and InvestmentsChapter Focus 113

Thinking about Business Issues 113

Text-based Questions 115

Team-based Exercise 116

Case Study 116

Useful Internet Links 117

Chapter 18 Risk Management and InsuranceChapter Focus 118

Thinking about Business Issues 118

Text-based Questions 120

Team-based Exercise 120

Case Study 121

Useful Internet Links 124

Chapter 19 Computers and Information ManagementChapter Focus 125

Thinking about Business Issues 125

Text-based Questions 127

Team-based Exercise 128

Case Study 128

Useful Internet Links 130

Teaching Outlines 131

Chapter 1 Business and its Environment 131

Chapter 2 Economic Systems and the Role of Government 133

Chapter 3 Forms of Business Organization 134

Chapter 4 Corporations:Start-ups,Types and Governance 136

Chapter 5 Entrepreneurship and Starting a Small Business 137

Chapter 6 Business Ethics and Social Responsibility 139

Chapter 7 Competing in Global Markets 140

Chapter 8 Planning and Decision Making 141

Chapter 9 Organizing and Business Structure 143

Chapter 10 Leading and Employee Morale 146

Chapter 11 Controlling and Business Objectives 148

Chapter 12 Managing in a Changing Environment 150

Chapter 13 Human Resources Management 151

Chapter 14 Production and Operations Management 153

Chapter 15 Marketing:Background and Concepts 155

Chapter 16 Accounting and Budgeting 159

Chapter 17 Financial Markets:Securities and Investments 160

Chapter 18 Risk Management and Insurance 161

Chapter 19 Computers and Information Management 162

Glossary 163