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商务英语阅读
商务英语阅读

商务英语阅读PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:谢文怡主编
  • 出 版 社:上海:上海交通大学出版社
  • 出版年份:2009
  • ISBN:9787313059505
  • 页数:247 页
图书介绍:本书包括有商务英语内容的课文、讲解、练习以及答案等。主要目的在于培养学生的商务英语阅读能力,扩大他们的商务英语词汇量和经贸知识,增强学生的语言交际能力。
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《商务英语阅读》目录

Unit 1 Education教育 1

Reading A Boy Genius 1

Reading B I Remember Alan 6

Reading C But Can You Teach It? 10

A Unit Test 14

Unit 2 Making Money创造财富 17

Reading A New Ways to Make a Bundle 17

Reading B Don't Pay These Hidden Fees 21

Reading C Making Dollars from Senses 26

A Unit Test 30

Unit 3 Career职场人生 34

Reading A You're Hired! 34

Reading B I Was Fired! 38

Reading C Love Hurts 42

A Unit Test 46

Unit 4 Success创业 49

Reading A The Secret of Success 49

Reading B Don't Quit Your Day Job 53

Reading C How Much Risk Can You Take? 58

A Unit Test 64

Unit 5 Management经营管理 66

Reading A Get Engaged 66

Reading B Dell Learns to Listen 71

Reading C Four Big Career Mistakes and How to Avoid Them 75

A Unit Test 79

Unit 6 Efficiency效率 82

Reading A A New Way to Get People to Pay 82

Reading B Life in Slow Motion 86

Reading C Efficiency vs.Effectiveness 91

A Unit Test 95

Unit 7 Human Resources人力资源 98

Reading A The Battle for Brainpower 98

Reading B How Long Will You Live? 102

Reading C The Coming Battle for Immigrants 106

A Unit Test 109

Unit 8 Leadership领导艺术 112

Reading A Practices by Effective Executives(Ⅰ) 112

Reading B Practices by Effective Executives(Ⅱ) 116

Reading C The Clear Leader 119

A Unit Test 122

Unit 9 Competition竞争 125

Reading A The Monster Dilemma 125

Reading B Was a Strike Inevitable? 130

Reading C They Will Manage for Food 134

A Unit Test 138

Unit 10 Finance股市沉浮 141

Reading A You Can Make a Million 141

Reading B Mind over Money 144

Reading C Feelings Hurt 149

A Unit Test 152

Unit 11 Economic Crisis经济危机 155

Reading A The Coming Storm 155

Reading B New Thinking for a New Financial Order 158

Reading C Economic Crisis:Predicted and Predictable 162

A Unit Test 165

Unit 12 Time时间投资 168

Reading A The Most Important Resource 168

Reading B Please Don't Make Me Go on Vacation 172

Reading C Commuter Pursuits 177

A Unit Test 182

Unit 13 Environment Protection环境保护 185

Reading A Eco-towns Are the Greatest Try-on in the History of Property Speculation 185

Reading B An Inconvenient Bag 190

Reading C Bag Lady 196

A Unit Test 200

Unit 14 Advertising广告 203

Reading A When Is a Click Not a Click? 203

Reading B The Top 5 Rules of the Ad Game 207

Reading C Tuning out TV 211

A Unit Test 215

Unit 15 Pleasure and Happiness快乐与幸福 217

Reading A How to Mix Pleasure with Business 217

Reading B Money and Happiness(Ⅰ) 220

Reading C Money and Happiness(Ⅱ) 223

A Unit Test 226

Unit 16 Network网络 229

Reading A The Power of Suggestion 229

Reading B Dawn of the Digital Natives 235

Reading C Upgrade Madness 241

A Unit Test 245

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