国际商务函电PDF电子书下载

Chapter 1　Business Letter Writing 1

1.1　Introduction 2

1.2　The Principles of Effective Business Writing 2

1.3　The Style and Tone of Business Letter Writing 6

1.4　Good-news Letters and Bad-news Letters 9

Vocabulary ＆ Notes 12

Exercises 15

Chapter 2　Business Letters,Faxes and E-mails 19

2.1　Introduction 20

2.2　Formats of Business Letters and Envelope Addressing 20

2.3　The Common Components of a Business Letter 25

2.4　Business Faxes and E-mails 31

Vocabulary ＆ Notes 35

Exercises 37

Chapter 3　Establishing Business Relations 41

3.1　Introduction 42

3.2　Specimen Letters 42

3.3　Writing Guidelines 46

3.4　Language Focus 47

Vocabulary ＆ Notes 50

Exercise 53

Chapter 4　Enquiries and Replies 59

4.1　Introduction 60

4.2　Specimen Letters 61

4.3　Writing Guidelines 65

4.4　Language Focus 66

Vocabulary ＆ Notes 69

Exercises 72

Chapter 5　Offers and Counter-offers 77

5.1　Introduction 78

5.2　Specimen Letters 79

5.3　Writing Guidelines 83

5.4　Language Focus 83

Vocabulary ＆ Notes 85

Exercises 90

Chapter 6　Sales Promotion and Follow-ups 95

6.1　Introduction 96

6.2　Specimen Letters 96

6.3　Writing Guidelines 100

6.4　Language Focus 102

Vocabulary ＆ Notes 104

Exercises 107

Chapter 7　Orders and Acknowlegements 113

7.1　Introduction 114

7.2　Specimen Letters 115

7.3　Writing Guidelines 119

7.4　Language Focus 119

Vocabulary ＆ Notes 122

Exercises 124

Chapter 8　Terms of Payment(Ⅰ) 129

8.1　Introduction 130

8.2　Specimen Letters 131

8.3　Writing Guidelines 135

8.4　Language Focus 137

Vocabulary ＆ Notes 139

Exercises 142

Chapter 9　Terms of Payment(Ⅱ) 149

9.1　Introduction 150

9.2　Specimen Letters 151

9.3　Writing Guidelines 155

9.4　Language Focus 155

Vocabulary ＆ Notes 157

Exercises 161

Chapter 10　Packing and Marking 166

10.1　Introduction 167

10.2　Specimen Letters 168

10.3　Writing Guidelines 171

10.4　Language Focus 173

Vocabulary ＆ Notes 174

Exercises 177

Chapter 11　Shipment 182

11.1　Introduction 183

11.2　Specimen Letters 184

11.3　Writing Guidelines 188

11.4　Language Focus 189

Vocabulary ＆ Notes 191

Exercises 195

Chapter 12　Cargo Transport Insurance 200

12.1　Introduction 201

12.2　Specimen Letters 202

12.3　Writing Guidelines 206

12.4　Language Focus 207

Vocabulary ＆ Notes 208

Exercises 212

Chapter 13　Complaints and Adjustments 217

13.1　Introduction 218

13.2　Specimen Letters 218

13.3　Writing Guidelines 223

13.4　Language Focus 224

Vocabulary ＆ Notes 228

Exercises 231

Key to Exercises 236

References 262