跨文化交际案例分析PDF电子书下载

Part Ⅰ Culture and Communication 1

Chapter 1 What is culture？ 3

Chapter 2 What is communication？ 9

Chapter 3 Culture and communication 14

Part Ⅱ Culture Conflicts and Case Study Introduction 17

Chapter 1 Culture conflicts 19

Chapter 2 Case study introduction 23

Part Ⅲ Case Analyses of Pragmatic Failures in Intercultural Verbal Communication 27

Chapter 1 Pragmalinguistic failures 29

Chapter 2 Sociopragmatic failures 44

Part Ⅳ Case Analyses in Intercultural Nonverbal Communication 91

Chapter 1 Kinesics(body language) 94

Chapter 2 Haptics(touch) 107

Chapter 3 Appearance and dress 113

Chapter 4 Olfactics(smell and taste) 119

Chapter 5 Proxemics(body space) 124

Chapter 6 Chronemics(time) 139

Chapter 7 Paralanguage 149

Part Ⅴ Typical Cases in Intercultural Business Communication 155

Chapter 1 Value perception conflict 157

Chapter 2 Corporate culture matters 171

Chapter 3 Corporation system and management 190

Chapter 4 Cross-cultural negotiating style 207

Part Ⅵ Tips for Successful Intercultural Communication 223

Chapter 1 Tips for ordinary intercultural communication 224

Chapter 2 Recommendations for effective intercultural business negotiations 232

References 236