管理学国际视角PDF电子书下载

Chapter1 6

1．Asia Business Week Ranking of the Top 50 Companies 6

2．The Wisdom of Peter Drucker 12

Chapter2 38

1．The Third Wave:The Knowledge Age 38

2．The Bhopal Plant in India 38

3．The Greening of GM 39

4．Social Responsiveness at Infosys 41

5．Scandals and Corporate Governance 43

6．Code of Ethics for Government Service 45

7．Truth in Advertising Regulations Differ in Various Countries 48

Chapter3 59

1．Multinational Challenges and Opportunities in India for Companies like Wipro 59

2．Can eBay's Success Continue? 60

3．Thailand's Competitive Advantage:Pick-up Trucks 63

4．Is There a European Management Model? 66

5．Are Japanese Workers Happy? 68

6．A Comparison of China and India 70

7．General Motors's （GM） Expanse in India 71

Chapter4 87

1．Bill Ford's Global Policy Decision 87

2．Procedures and Rules Imposed by the Outside 88

3．Planning Hurdles for the $2,500 Nano Car 91

4．Evaluating Alternative Courses for the Indian Auto makers to Mitigate the Environmental Impact 92

5．Public Goal Setting May be Risky,But it Worked at Nissan 97

Chapter5 107

1．Value- and Policy-driven Samsung Strives for Global Recognition 107

2 Zipcar 116

3．Corporate Strategy at the Tata Group 118

Chapter6 128

1．Decisions,Decisions,Decisions 128

2．The Battle of the Titans:Boeing vs.Airbus 130

3．Boeing's Decision to Go Digital in Developing the 777 134

4．IBM's Louis Gerstner as Decision-maker 135

5．Was Disneyland Paris Built on the Wrong Assumptions? 136

6．Innovation in India:Microfinancing 138

7．How 3M Fosters Innovation 139

Chapter7 153

1．What is in Your Future? 153

2．Post-it Notepads 155

Chapter8 172

1．Organizational Challenges at the TATA Conglomerate 172

Chapter9 181

1．Empowerment at the Ritz-Carlton Hotel 181

2．Line or Staff? What is Your Career Goal? 182

Chapter10 202

1．How to Create a Value-based Organization Culture 202

2．Corporate Structure and Culture at Acer in Taiwan and around the World 203

Chapter11 214

1．Brain Drain at BMW 214

2．Looking for a Company to Work For?Try Infosys 216

3．Why Leave a"Dream Job"at Microsoft? 217

4．Managing Human Resources at Wal-Mart 221

5．Where Do Chinese Companies Recruit? 228

6．HRM in India and Other Countries 233

7．Creating an Environment that People Enjoy 234

Chapter12 250

1．Pay for Performance at Lincoln Electric 250

2．What is Your Career Path? 254

3．Career Planning in the New Economy 256

Chapter13 263

1．India's Leadership Needs 263

2．Managing Human Resources at PriceWaterhouseCoopers in China 264

3．How to Get into the Business School of Your Choice 267

4．Making Management Education Relevant 270

5．Successful Teamwork 275

6．Wal-Mart's Global Learning 276

Chapter14 286

1．Disillusioned Middle Managers 286

2．Self-motivation 287

3．The Other Side of the Coin 299

4．QWL in Action 301

Chapter15 310

1．Leadership at Southwest Airlines 310

2．Canon's Fumio Mitarai:Not the Typical Japanese CEO 312

3．Meet Wipro's Azim Premji,India's Leading High-Tech Architect 313

4．The Body Shop International 316

5．Leadership at Italian ITALTEL 320

6．Ratan N.Tata:Leadership at the TATA Group 324

7．Leadership at the Chinese Haier Group and Volkswagen 326

Chapter16 335

1．Corporate Governance 335

2．What People Say about Committees 339

3．Pressure toward Conformity:How Would You Respond? 342

Chapter17 353

1．Cross-Cultural Barriers 353

2．Management by Walking Around 354

3．Lack of Upward Communication Can Be Disastrous 356

4．Can a Person Fearful of Public Speaking Become the Head of the Largest Publicly-Owned Corporation? 358

5．Country Differences in Explicit and Implicit Communication 361

6．The Multi-Lingual CEO 361

7．Learning from Newscasters 366

Chapter18 377

1．Special Considerations in Controlling International Companies 377

2．Examples of Feedback Systems 381

3．Planning and Controlling at Grupo Modelo 387

Chapter19 401

1．Planning and Control in Engineering 401

2．Will China Assume the Role of India in IT Outsourcing? 406

3．UPS: From Time Management to Information Technology （IT） 408

4．Apple's iPhone a Truly Global Product 412

5．Mobile Phone Services 416

Chapter20 425

1．GE's Transformation from Products to Services 425

2．Volkswagen's High Operating Costs-Should VW Refocus Its Strategy? 429

3．How an Information System Facilitates Operations 430

4．GE's Contribution to India's Outsourcing Boom 434

5．Quality Circles in Japan 435

6．Managing Quality for Success 436

7．Merging the Production Systems of Daimler and Chrysler:A Mission Possible? 439

8．The Interconnected Global Supply Chain Management 440

9．The Future of the Global Car Industry 440