现代商务英语综合教程 第2册PDF电子书下载

CHAPTER 1 Company Structure(s) 1

Background Case 1

Listening 2

Reading 5

Structure 7

Vocabulary 8

Comprehension 9

Translation 11

Speaking 12

Writing 13

Additional Reading 13

CHAPTER 2 Staff Motivation 17

Background Case 17

Listening 18

Reading 22

Structure 24

Vocabulary 25

Comprehension 26

Translation 28

Speaking 29

Writing 30

Additional Reading 30

CHAPTER 3 Training 33

Background Case 33

Listening 34

Reading 38

Structure 40

Vocabulary 41

Comprehension 42

Translation 44

Speaking 46

Writing 47

Additional Reading 47

CHAPTER 4 Corporate Culture 49

Background Case 49

Listening 50

Reading 54

Structure 56

Vocabulary 57

Comprehension 58

Translation 60

Speaking 62

Writing 63

Additional Reading 63

CHAPTER 5 Brands 67

Background Case 67

Listening 68

Reading 72

Structure 73

Vocabulary 74

Comprehension 75

Translation 78

Speaking 79

Writing 80

Additional Reading 80

CHAPTER 6 Strategy 83

Background Case 83

Listening 84

Reading 88

Structure 90

Vocabulary 91

Comprehension 92

Translation 94

Speaking 96

Writing 96

Additional Reading 97

CHAPTER 7 Leadership 101

Background Case 101

Listening 102

Reading 105

Structure 107

Vocabulary 108

Comprehension 109

Translation 111

Speaking 113

Writing 114

Additional Reading 114

CHAPTER 8 Innovation 117

Background Case 117

Listening 118

Reading 122

Structure 124

Vocabulary 124

Comprehension 126

Translation 128

Speaking 129

Writing 130

Additional Reading 130

CHAPTER 9 Business Ethics 135

Background Case 135

Listening 136

Reading 140

Structure 142

Vocabulary 143

Comprehension 144

Translation 146

Speaking 147

Writing 148

Additional Reading 149

CHAPTER 10 Corporate Responsibility 151

Background Case 151

Listening 152

Reading 155

Structure 157

Vocabulary 158

Comprehension 159

Translation 161

Speaking 163

Writing 163

Additional Reading 164

CHAPTER 11 Public Relations 167

Background Case 167

Listening 168

Reading 171

Structure 173

Vocabulary 174

Comprehension 175

Translation 177

Speaking 179

Writing 179

Additional Reading 180

CHAPTER 12 Business Environment 183

Background Case 183

Listening 184

Reading 187

Structure 189

Vocabulary 190

Comprehension 191

Translation 193

Speaking 194

Writing 195

Additional Reading 195