英语应用文写作PDF电子书下载

Chapter 1 An Introduction to Practical Writing 1

1.1 Practical Writing as a Communication Channel 1

1.2 Criteria for Effective Writing 6

1.3 Concluding Remarks 35

Exercises 38

Chapter 2 The Writing of English Letter 52

2.1 The Structure of an English Letter 52

2.2 The Style of an English Letter 61

2.3 The Envelope of an English Letter 67

2.4 Writing Steps and Tips for an English Letter 70

2.5 Kinds of Letter Writing 73

2.6 Commonly-used Sentences in English Letter-writing 100

2.7 Notes 102

2.8 Notices 104

2.9 Posters 107

2.10 Announcements 108

Exercises 109

Chapter 3 Advertising 111

3.1 Introduction 111

3.2 The Structure of an Advertisement 115

3.3 Suggestions on Advertising Writing 124

Exercises 124

Chapter 4 Instruction Manual of Products 127

4.1 The Structure of an Instruction Manual 127

4.2 Language Features of an Instruction Manual 135

4.3 Samples of Instruction Manual 139

Exercises 142

Chapter 5 Commercial English Correspondence 143

5.1 The Structure of a Commercial Letter 143

5.2 The Layout of a Commercial Letter 154

5.3 Introduction to International Business Practice 156

5.4 Samples for Commercial Letters 159

Exercises 192

Chapter 6 Essay Writing and Abstract Writing 193

6.1 Essay Writing 193

6.2 Abstract Writing 214

Exercises 221

Chapter 7 Resume Writing 222

7.1 Introduction 222

7.2 Possible Categories to Include in Your Resume 225

7.3 Styles of Resume 229

7.4 Suggestions on Resume Writing 242

Exercises 246

Appendix 263

Bibliography 266