管理学英语PDF电子书下载

电子书积分：12 积分如何计算积分？
作者：魏国富，卜爱萍主编
出版社：上海：复旦大学出版社
出版年份：2010
ISBN：9787309071795
页数：331 页

图书介绍：本教材共10个单元，每个单元共有三篇课文，这三篇课文都围绕管理科学的一个主题为中心进行编写，课文后面对理解难度较大短语及语句予以汉语翻译，还配有多种练习，以便于学生的专业知识及英语语言的巩固和提高。该教材后还附有相关的案例学习内容。教材的资料均来选于海外的原著。

查看图书目录点击购买PDF全本电子书

上一篇：机械制造专业英语下一篇：大学英语六级考试报刊题源阅读100篇下

《管理学英语》目录

标签：学英语主编管理

Unit 1 Precursors in Management Theory 1

Text A:The Origin of Management 2

Exercises of Text A 10

Text B:Father of Modern Management Theory 15

Exercises of Text B 23

Text C:The Guru of the Gurus 26

Exercises of Text C 28

Unit 2 Significance of Management 31

Text A:What is Management? 32

Exercises of Text A 40

Text B:The Principles of Management 45

Exercises of Text B 52

Text C:The Strategic Management 54

Exercises of Text C 60

Unit 3 The First Function of Management 63

Text A:Planning 64

Exercises of Text A 72

Text B:Strategic Planning 77

Exercises of Text B 85

Text C:Strategy Formulation and Implementation 88

Exercises of Text C 91

Unit 4 Organizational Design and Culture 93

Text A:A Formal or Informal Organization 94

Exercises of Text A 104

Text B:Organizing 109

Exercises of Text B 118

Text C:Functions and Effects of Organizational Culture 120

Exercises of Text C 124

Unit 5 The Strategic Role of HRM 127

Text A:Staffing 128

Exercises of Text A 136

Text B:Strategic Human Resource Management 141

Exercises of Text B 151

Text C:Global Human Resource Management 154

Exercises of Text C 159

Unit 6 Leading and Directing 161

Text A:Leading 162

Exercises of Text A 171

Text B:Directing 176

Exercises of Text B 184

Text C:Authority and Power 186

Exercises of Text C 190

Unit 7 The Inportance of Management Control 193

Text A:Control 194

Exercises of Text A 203

Text B:Controlling Performance 208

Exercises of Text B 215

Text C:The Control Process 217

Exercises of Text C 222

Unit 8 Organizational Behavior and Managerial Challenges 223

Text A:Organizational Behavior 224

Exercises of Text A 235

Text B:The Key Role of Organizational Culture 239

Exercises of Text B 250

Text C:Maslow's Need Hierarchy 253

Exercises of Text C 257

Unit 9 The Benefits of a Strategic Approach to Managing 259

Text A:Strategic Management 260

Exercises of Text A 270

Text B:Developing a Strategic Vision 275

Exercises of Text B 285

Text C:Strategies for Competing in Globalizing Markets 287

Exercises of Text C 292

Unit 10 Global Marketing Management 295

Text A:Why Study Global Marketing? 296

Exercises of Text A 306

Text B:Definition of Global Marketing Management 311

Exercises of Text B 323

Text C:Global Marketing Strategies 325

Exercises of Text C 330

相关图书

作者其它书籍

出版社其它书籍

本类热门