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Unit 1 International Trade 国际贸易 1

Text A Don't Fence Me Out! 1

Text B Bush Administration Seeks to Lower Trade Barriers with Latin America 7

Supplementary Reading Free Trade or Fair Trade 12

Unit 2 International Finance 国际金融 17

Text A The Stock Market 17

Text B Banking 23

Supplementary Reading Foreign Exchange 29

Unit 3 International Investment and Credit 国际投资与信贷 33

Text A Environment,Trade,and Investment 33

Text B The Benefits of Foreign Direct Investment to Host Countries 39

Supplementary Reading How to Launch a Business Abroad 44

Unit 4 International Marketing 国际营销 53

Text A Chasing King Apple 53

Text B Geely Buys Volvo 58

Supplementary Reading The Five W's of Marketing 62

Unit 5 Business Elite 商务精英 67

Text A Dell:Hero Comes Back 67

Text B Ann Moore:The CEO of Time 72

Supplementary Reading The Resurrection of Steve Jobs 76

Unit 6 E-Commerce 电子商务 81

Text A Online Grocers:Keep on Trucking 81

Text B The Alibaba E-Commerce Empire 85

Supplementary Reading Online Shopping:Selling Becomes Sociable 90

Unit 7 Securities and Insurance 证券与保险 95

Text A E-Insurance for the Digital Age 95

Text B The Second Coming of'Safer'Securities 101

Supplementary Reading Recession Hits Social Security Projections 105

Unit 8 Tertiary Industry 第三产业 111

Text A Graduate to Tertiary Sector 111

Text B Toward Culture of Quality 115

Supplementary Reading Few Hands Make Work Light 120

Unit 9 Economic Globalization and Multinational Corporation 经济全球化和跨国公司 125

Text A Do Multinationals Really Understand Globalization? 125

Text B Globalization:After the Recession 129

Supplementary Reading Time to Bring U.S. Corporate Profits Home 134

Unit 10 Economic Crisis 经济危机 139

Text A US Subprime Mortgage Crisis 139

Text B Dismal Science—Paul Krugman's London lectures 144

Supplementary Reading Fatalism vs. Fetishism—How will developing countries grow after the financial crisis? 148

Unit 11 Business and Environment Protection 商业与环保 153

Text A The Bubble Car Is Back 153

Text B Less Smoke,Less Ire 160

Supplementary Reading Striking the Set 168

Unit 12 International Business Organizations 国际商业组织 171

Text A The World Trade Organization 171

Text B The International Monetary Fund 178

Supplementary Reading The World Bank 189

Unit 13 Employment and Staffing 就业与人员安置 195

Text A Relationship between Employers and Employees 195

Text B We Did It!—The rich world's quiet revolution:women are gradually taking over the workplace 200

Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work—Tay Kok Choon,Head of Strategic Sales Development,Singapore 206

Unit 14 Business Ethics and Corporate Social Responsibility 商业伦理与企业社会责任 209

Text A The Corporate Responsibility Commitment 209

Text B The Corruption Eruption—Saying"no”to corruption makes commercial as well as ethical sense 215

Supplementary Reading Reaching For A Longer Spoon—The disaster in the Gulf of Mexico is straining ties between companies and activists 220

Unit 15 Advertising and Publicity 广告与宣传 225

Text A Beijing Tries to Push beyond'Made in China' 225

Text B Pepsi's Global Strategy 233

Supplementary Reading The Difference between Advertising and Publicity Online 238

Appendix WTO常用词汇 245

References 参考文献 248