电子商务专业英语PDF电子书下载

UNIT 1 Internet 1

Lesson 1 History of the Internet(1) 1

Lesson 2 History of the Internet(2) 6

Lesson 3 History of the Internet(3) 11

Reading Materials:LAN ＆ WAN 16

UNIT 2 Introductions to Electronic Commerce 20

Lesson 4 What's E-commerce? 20

Lesson 5 E-commerce Advantages and Disadvantages 25

Reading Materials:How to Set Up Web Site Navigation? 30

UNIT 3 Types of E-commerce 33

Lesson 6 Types of E-commerce and B2B E-commerce 33

Lesson 7 B2C and C2C E-commerce 38

Reading Materials:Electronic Commerce Basics 44

UNIT 4 Development Technology of E-commerce 48

Lesson 8 What is ASP? 48

Lesson 9 What is JSP? 53

Reading Materials:Model-view-controller 58

UNIT 5 E-marketing 62

Lesson 10 Induction of E-marketing 62

Lesson 11 Main Strategies of E-marketing 68

Reading Materials:Internet Advertising 73

UNIT 6 Electronic Commerce Logistics 77

Lesson 12 Introduction to Electronic Commerce Logistics 77

Lesson 13 Logistics Information Technology 82

Reading Materials:Reverse Logistics for in a Electronic-commerce Environment 88

UNIT 7 Introductions to Electronic Payment 91

Lesson 14 Electronic Banking and Payments 91

Lesson 15 Electronic Payment Systems:An Analysis and Comparison of Types 100

Reading Materials:E-payment and Related Protocols 109

UNIT 8 Electronic Commerce Security 115

Lesson 16 Risk in E-commerce 115

Lesson 17 E-commerce Security Controls 121

Reading Materials:E-commerce Security Planning 128

UNIT 9 Website Law and Taxation 132

Lesson 18 The ABC's of Website Law 132

Lesson 19 Tax Issues in Electronic Commerce 138

Reading Materials:The Digital Millennium Copyright Act 144

UNIT 10 The Internet of Things 148

Lesson 20 Internet of Things:A Survey 148

Lesson 21 Applications of the Internet of Things 155

Reading Materials:Security and Privacy of Internet of Things 161

UNIT 11 Mobile Commerce 165

Lesson 22 M-commerce and Application 165

Lesson 23 M-commerce Value Chain 170

Reading Materials:European Consumer Attitudes to Mobile Commerce Key Barriers and Opportunities 176

附录A 科技英语语法 178

附录B 参考译文 192

UNIT 1 互联网 192

Lesson 1 互联网的历史（1） 192

Lesson 2 互联网的历史（2） 194

Lesson 3 互联网的历史（3） 197

UNIT 2 电子商务介绍 199

Lesson 4 什么是电子商务? 199

Lesson 5 电子商务及其优势和劣势 201

UNIT 3 电子商务模式 203

Lesson 6 电子商务模式和B2B电子商务 203

Lesson 7 B2C电子商务和C2C电子商务 205

UNIT 4 电子商务开发技术 208

Lesson 8 什么是ASP？ 208

Lesson 9 什么是JSP？ 211

UNIT 5 网络营销 213

Lesson 10 网络营销介绍 213

Lesson 11 网络营销的主要策略 216

UNIT 6 电子商务物流 218

Lesson 12 电子商务物流概述 218

Lesson 13 物流信息技术 220

UNIT 7 电子支付概述 223

Lesson 14 电子银行与电子支付 223

Lesson 15 电子支付系统：分析和分类比较 228

UNIT 8 电子商务安全 232

Lesson 16 电子商务安全威胁 232

Lesson 17 电子商务安全控制 234

UNIT 9 法律与税收 237

Lesson 18 网站法律常识 237

Lesson 19 电子商务税收 240

UNIT 10 物联网 241

Lesson 20 物联网的概述 241

Lesson 21 物联网的应用 244

UNIT 11 移动电子商务 247

Lesson 22 移动电子商务和应用 247

Lesson 23 移动电子商务价值链 249

附录C 各短文练习题的参考答案 252

参考文献 270