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CHAPTER 1 THEORY OF FASHION DESIGN 1

1.1 What Is Fashion? 1

1.2 Principles of Design 8

1.3 Fashion Design in Detail—Pocket Styling 16

1.4 Color 24

1.5 What Does a Designer Do? 32

1.6 Art to Wear 40

1.7 Developing a Sample Garment 45

1.8 Trends Forecast 52

1.9 Career Expectations 58

CHAPTER 2 FASHION TECHNOLOGY 68

2.1 Patterning and Cutting Procedures 68

CHAPTER 3 FASHION FIBRES AND FABRIC 75

3.1 Man-Made Fibres 75

3.2 Grain in Fabric 85

CHAPTER 4 FASHION MANAGEMENT AND MARKETING 92

4.1 The Surviving Companies Will Be Marketing Oriented 92

4.2 Growing the Euro Niche 96

4.3 The Cost of Clothing 102

4.4 Sales Promotion 109

4.5 Quality Control Related with Designers 116

4.6 Example Season of Operations Man-agement 122

4.7 Navigating Waters of Change 131

CHAPTER 5 AESTHETIC AND SOCIAL PSYCHOL-OGY RELATED WITH FASHION 139

5.1 Cycles of Fashion Acceptance 139

5.2 First Impressions 146

5.3 Two Viewing Orientations 151

5.4 The Viewer 159

5.5 Fashions Reflect Their"Times" 164

5.6 What Is This"wow"? 171

5.7 Youth Power on Fashion 177

CHAPTER 6 FASHION CRITIGUE 182

6.1 Fortuny 182

6.2 Innovators 189

CHAPTER 7 FASHION MODELING 192

7.1 How to Produce Your Own Fashion Show 192

7.2 Supermodels 199

7.3 Back to Reality 207

CHAPTER 8 ACADEMIC MATERLAL 214

8.1 How to Look at a Fashion Magazine 214

8.2 Abstracts from ITAA Proceedings 221

8.3 Items on the Encyclopaedia of Fashion 227

APPENDIX 235

Ⅰ Body Details 235

Ⅱ Clothing Details 236

Three-piece Suit 236

Two-piece Tailored Suit 237

Ⅲ Basic Styles 238

Men's Wear 238

Women's Wear 244

Accessories 250

Ⅳ Length Variations 253

Pants 253

Skirts 254

Sleeves 255

Ⅴ Basic Blocks 256

Jacket 256

Skirt＆Pants 257

Ⅵ Taking Measurement 258

Ⅶ 本书所选书刊介绍 261

Ⅷ Color 264

Ⅸ Equipment Required 270