跨文化交际技巧 英文版PDF电子书下载

Introduction 引论 1

Chapter 1 Communication and Culture 交际与文化 5

What Is Communication? 5

The Ingredients of Communication 11

The Characteristics of Communication 13

What is Culture? 17

Cultural Components 21

The Characteristics of Culture 23

Chapter Review 28

Glossary 29

Study Questions 30

References 31

Chapter 2 Cultural Models and Stereotypes 文化类型和文化定势 33

Popular Cultural Models 35

Indivdualism/Collectivism 35

Low Power-distance/High Power-distance 39

Low Uncertainty-avoidance/High Uncertainty-avoidance 41

Career Success/Quality of Life 43

Confucian Dynamism 44

Other Models 45

Context:High-context/Low-context 45

Time Usage:Polychronic/Monochronic 47

Rules and Relationship:Universalism/Particularism 49

Other Cultural Dimensions 50

Cultural Stereotypes 51

Chapter Review 55

Glossary 56

Study Questions 57

References 57

Chapter 3 Language and Intercultural Communication 语言与跨文化交际 59

What Is Language? 62

Intercultural Communication 67

Discourse Communities(Speech Communities) 69

Language Eduction 73

Chapter Review 83

Glossary 85

Study Questions 87

References 89

Chapter 4 Non-verbal Communication 非语言交际 91

Communication Without Words 91

Differences Between Verbal and Non-verbal Communication 94

The Relationship Between Verbal and Non-verbal Communication 95

Kinesics:Body Language 96

Proxemics 105

Time 107

Silence 108

Paralanguage 109

Chapter Review 110

Glossary 112

Study Questions 113

References 113

Chapter 5 Customs,Etiquette and Protocol 习俗、礼仪、礼节 115

Your Business Image 115

Posture and Body Language 115

Eye Signals 116

Business Attire 116

The Protocol of the Business Card 117

The Protocol of the Handshake 118

Arriving for an Appointment 119

Entering a Room 120

Introducing Yourself 121

Dining Etiqutte 125

World Class Dining Do's and Don'ts 131

Tipping 134

Basic Netiquette Rules 136

Business Letters 138

Chapter Review 141

Glossary 142

Study Questions 142

References 142

Chapter 6 Globalization and Communication 全球化与交际 144

What is Globalization? 144

How Globalized Are We? 146

Globalization and Communication 147

Critical Localism 153

Sensitive Stereotyping 155

How Are Companies Globalizing Their Communication? 157

Chapter Review 161

Glossary 161

Study Questions 162

References 164

Chapter 7 Corporate Culture 企业文化 165

Organizational Culture's Functions 166

Culture as the Organization's Personality 166

Identifying Organizational Culuure 169

How is Organizational Culture Created? 173

Tools for Transmitting Culture 175

Weak Organizational Cultures 178

Culture Influences Climate 180

Organizational Culture and Its Human Dimension 182

Chapter Review 184

Glossary 184

Study Questions 185

References 185

Chapter 8 Cross-cultural Teams 跨文化团队 186

What is a Cross-cultural Team? 186

What Makes a Good Cross-cultural Team? 188

The Five Elements of a Good Cross-cultural Team 191

Chapter Review 215

Glossary 216

Study Questions 217

References 218

Chapter 9 Common Problems in Intercultural Communication 跨文化交际中常见的问题 220

Culture Shock 220

Ethnocentrism 224

Projected Similarity 227

Stereotypes 229

Misevaluation 231

Prejudice and Discrimination 232

Chapter Review 233

Glossary 234

Study Questions 235

References 236

Chapter 10 Intercultural Communication Competence 跨文化交际能力 238

The Importance of Intercultural Communication Competence 239

Nativeness and Communicative Competency 240

Ways to Develop Intercultural Communication Competence 243

Chapter Review 252

Glossary 253

Study Questions 254

References 254