商务英语函电 2011年版PDF电子书下载

Chapter One 导论 1

Chapter Two 商务信函的格式 3

Section 1 Introduction 3

Section 2 Language Style 3

Section 3 Format of Business Letters 6

Section 4 Layout of the Common Blocked Lines for Business Letters 8

Section 5 Addressing Envelopes 14

Chapter Three 建立业务关系和资信调查 17

Section 1 Establishment of Business Relations 17

Section 2 Credit Status Enquiries 21

Section 3 Useful Expressions 27

Chapter Four 询价和报盘 30

Section 1 Enquiry 30

Section 2 Guidelines for Writing Enquiries 30

Section 3 Reply to Enquiries:Offer 31

Section 4 Important Notes on an Offer 32

Section 5 Guidelines for Replying to Enquiries 34

Section 6 Specimen Letters 36

Section 7 Useful Expressions 42

Chapter Five 回应报价 45

Section 1 Declining an Offer 45

Section 2 Guidelines for Declining an Offer 45

Section 3 Conditional Acceptance:Counter-offer 46

Section 4 Guidelines for Writing Counter-offer Letters 47

Section 5 Entire Acceptance 48

Section 6 Guidelines for Writing Acceptance Letters 49

Section 7 Specimen Letters 51

Section 8 Useful Expressions 55

Chapter Six 下订单及对订单的回应 59

Section 1 Introduction 59

Section 2 How to Place an Order 61

Section 3 Confirmation of an Order 65

Section 4 Useful Expressions 70

Chapter Seven 国际商务合同 74

Section 1 A Brief Introduction to International Business Contract 74

Section 2 The Contract Heading 77

Section 3 The Recitals 78

Section 4 The Main Body of a Contract 79

Section 5 The Validation of a Contract 87

Section 6 Specimens of Contract 89

Section 7 Useful Expressions 92

Chapter Eight 支付条款 93

Section 1 Payment Instruments 93

Section 2 Method of Payment 95

Section 3 Specimen Letters 100

Section 4 Useful Expressions 103

Chapter Nine 信用证 106

Section 1 Introduction 106

Section 2 Parties in a Letter of Credit 108

Section 3 Contents of a Letter of Credit 109

Section 4 Categories of Letters of Credit 110

Section 5 Basic Documentary Procedure of L/C 114

Section 6 Payment Terms in the Contract 118

Section 7 Specimens of L/C 122

Section 8 Specimen Letters Concerning L/C 129

Section 9 Useful Expressions 135

Chapter Ten 装运及海运提单 138

Section 1 Ocean Transport 138

Section 2 Terms of Shipment in the Contract and the Covering L/C 141

Section 3 Types of Ocean Bill of Lading 144

Section 4 Contents of Ocean B/L and Its Making 147

Section 5 Specimen Letters 154

Section 6 Useful Expressions 160

Chapter Eleven 包装 162

Section 1 The Importance of Packing in Foreign Trade 162

Section 2 Packing Terms in Foreign Trade 163

Section 3 Different Kinds of Transportation Packing and Their Packaging Containers 164

Section 4 Packing Marks 167

Section 5 Packing List＆Weight List 169

Section 6 Specimen Letters 171

Section 7 Useful Expressions 173

Chapter Twelve 保险 176

Section 1 Insurance in Foreign Trade 176

Section 2 Marine Insurance 176

Section 3 Types of Coverage 178

Section 4 Effecting Insurance 180

Section 5 Specimen Letters 181

Section 6 Useful Expressions 184

Chapter Thirteen 投诉、争议与索赔 186

Section 1 Definition of Complaints,Disputes and Claims 186

Section 2 Different Types of Complaints,Disputes and Claims 186

Section 3 Specimen Letters 187

Section 4 Useful Expressions 193

Chapter Fourteen 代理 196

Section 1 Introduction 196

Section 2 Relations between Principal and Agent 196

Section 3 What to Be Covered in Agency Agreement 197

Section 4 Specimen Letters 200

Section 5 Useful Expressions 202

Chapter Fifteen 质量条款 205

Section 1 Introduction 205

Section 2 Means to Express Quality 205

Section 3 Terms of Quality 208

Section 4 Quality Guarantee 210

Section 5 Specimen Letters 212

Section 6 Useful Expressions 216

Chapter Sixteen 数量条款 217

Section 1 The Importance of Quantity Clause 217

Section 2 Units of Measures and Weights 217

Section 3 The Calculation of the Weight of Goods 219

Section 4 The Application of Quantity Terms 220

Section 5 Specimen Letters 222

Section 6 Useful Expressions 223

Chapter Seventeen 商品分类和价格条款 225

Section 1 Categorization of Trading Commodities 225

Section 2 Survey on International Trade Practice 228

Section 3 Price Terms Commonly Used in International Trade 230

Section 4 Specimen Letters 236

Section 5 Useful Expressions 238

Chapter Eighteen 商务传真和电子邮件写作 241

Section 1 Introduction 241

Section 2 Fax 242

Section 3 E-mail 247

Section 4 Useful Expressions 257

Chapter Nineteen 外贸单证 259

Section 1 Introduction 259

Section 2 Kinds of International Trading Documents 259

Section 3 Issues Concerning Documents 262

Section 4 Specimens 263

Section 5 Useful Expressions 272

Reference 275