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企业管理专业英语
企业管理专业英语

企业管理专业英语PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:陈晶萍,于春红主编;王玉晶,陈晶莹,张倩
  • 出 版 社:哈尔滨:哈尔滨工程大学出版社
  • 出版年份:2006
  • ISBN:7810737694
  • 页数:221 页
图书介绍:本书由五部分二十五个单元组成,一至五单元为管理学基础知识,六至二十五单元较系统地介绍了管理的计划,组织,领导和控制四大职能的经管知识。
《企业管理专业英语》目录

Part One Fundamentals of Management 1

Unit 1 What is Management 1

Unit 2 Management Functions 8

Unit 3 Levels of Management 16

Unit 4 Core Management 24

Unit 5 Case 1:Body Shop International:Practicing Management Differently 32

Part Two Planning and Strategic Management 37

Unit 6 An Overview of Planning 37

Unit 7 Strategic Planning and Strategic Management 45

Unit 8 Why Manage with the Environment in Mind 55

Unit 9 Independent Entrepreneurs 62

Unit 10 Case 2:IBM's Restructuring Strategy 70

Part Three Organizing And Staffing 75

Unit 11 Oranization Structure 75

Unit 12 Designing the Modern Organization 86

Unit 13 Human Resources Management 100

Unit 14 Managing the Diverse Work Force 111

Unit 15 Case 3:General Electric Company 122

Part Four Leading 133

Unit 16 Leadership 133

Unit 17 Motivating forPerformance 144

Unit 18 Managing Teams 154

Unit 19 Communicating 165

Unit 20 Case 4:Abilene Paradox 177

Part Five Control and Change 181

Unit 21 Management Control 181

Unit 22 Operations Management 190

Unit 23 Managing Technology and Innovation 198

Unit 24 Managing Change in Organizations 206

Unit 25 Case 5:Mrs. Fields' Microchip Cookie 216

Reference 221

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