高级商务英语听说PDF电子书下载

Unit 1 全球化趋势 1

Unit 2 国际贸易热点问题 11

Unit 3 解读经济 23

Unit 4 消费者行为 33

Unit 5 品牌资产和全球品牌 41

Unit 6 广告诉求——形象和性格 51

Unit 7 管理大师 61

Unit 8 激励员工 71

Unit 9 招聘和业绩评估 79

Unit 10 金融世界 89

Unit 11 理性投资 99

Unit 12 商业法律前沿动态 109

Unit 13 有效沟通——语言文化 119

Unit 14 文化差异——礼仪禁忌 131

Unit 15 企业文化——竞争优势 141

Unit 16 企业的社会责任——商业伦理 151

Unit 17 网络时代——互联网与移动电话 161

Unit 18 移动支付和互联网金融产品 171

Appendix Listening Scripts 181

Unit 1 Globalization Trend 181

Unit 2 Hot Issues in International Trade 187

Unit 3 Making Economic Sense 193

Unit 4 Consumer Behavior 197

Unit 5 Brand Equity and Global Brands 204

Unit 6 Advertising Appeals —Image and Personality 209

Unit 7 Management Gurus 213

Unit 8 Motivating Employees 218

Unit 9 Recruitment and Performance Appraisal 222

Unit 10 Financial World 228

Unit 11 Making Investment Rationally 232

Unit 12 On the Business Legal Front 237

Unit 13 Effective Communication—Language and Culture 241

Unit 14 Cultural Differences—Manners and Taboos 250

Unit 15 Organizational Culture—Competitive Advantage 256

Unit 16 A Socially Responsible Corporation—Business Ethics 261

Unit 17 Get Yourself Wired—Internet and Mobile Phones 266

Unit 18 Mobile Payment and Internet Financing Product 271