电子商务 管理视角 第4版 英文版PDF电子书下载

Part 1 Introduction to E-Commerce and E-Marketplaces 1

CHAPTER 1 Overview of Electronic Commerce 1

CHAPTER 2 E-Marketplaces:Structures,Mechanisms,Economics,and Impacts 40

Part 2 Internet Consumer Retailing 81

CHAPTER 3 Retailing in Electronic Commerce:Products and Services 81

CHAPTER 4 Consumer Behavior,Market Research,and Advertisement 138

Part 4 Business-to-Business E-Commerce 193

CHAPTER 5 B2B-Commerce:Selling and Buying in Private E-Markets 193

CHAPTER 6 Public B2B Exchanges and Support Services 234

CHAPTER 7 E-Supply Chains,Collaborative Commerce,Intrabusiness EC,and Corporate Portals 277

Part 4 Other EC Models and Applications 328

CHAPTER 8 Innovative EC Systems:From E-Government and E-Learning to C2C 328

CHAPTER 9 Mobile Commerce and Pervasive Computing 373

Part 5 EC Support Servces 424

CHAPTER 10 E-Auctions 424

CHAPTER 11 E-Commerce Security 457

CHAPTER 12 Electronic Payment Systems 493

CHAPTER 13 Order Fulfillment,eCRM,and Other Support Services 530

Part 6 EC Strategy and Implementation 579

CHAPTER 14 E-Commerce Strategy and Global EC 579

CHAPTER 15 Economics and Justification of Electronic Commerce 619

CHAPTER 16 Launching a Successful Online Business and EC Project 661

CHAPTER 17 Legal,Ethical,and Societal Impacts of EC 707