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Unit 1 Introduction:General Understanding of Convention＆Exhibition Business 1

Unit 2 Project 1:Planning for Convention and Exhibition 18

Unit 3 Project 2:Marketing Convention and Exhibition 54

Unit 4 Project 3:Negotiation in Convention＆Exhibition 85

Unit 5 Project 4:Management of Convention＆Exhibition 107

Unit 6 Project 5:Finance of Convention＆Exhibition 126

Unit 7 Project 6:Reception and Etiquette in Convention＆Exhibition 148

Unit 8 Project 7:Cross-cultural Communication in Convention＆Exhibition 181

Appendix Ⅰ:Some Information About 2010 Shanghai Expo 217

Appendix Ⅱ:Useful Words＆Expressions① 219

Appendix Ⅲ:Useful Words＆Expressions② 223

Appendix Ⅳ:Useful Words＆Expressions③ 226

Appendix Ⅴ:Auto Logos 227

References 236