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Introduction&ANNA TROSBORG/POUL ERIK FLYVHOLM J？RGENSEN 7

Genres in Business Contexts&VIJAY K.BHATIA 17

Constructing Business Messages:From Context to Message Production&POUL ERIK FLYVHOLM J？RGENSEN 41

Relevance and Coherence in Decision-Making Meetings&KARIN SODE 65

The Organization of Enterprise Discourse&BRITT-LOUISE GUNNARSSON 83

Ethos and Pathos Representations in Mission Statements:Identifying Virtues and Emotions in an Emerging Business Genre&MARIA ISAKSSON 111

Asymmetries in the Negotiation of International Contracts in Brazil&CELINA FRADE 139

What Do You Call Your Colleagues?Address-Forms in Cross-Cultural Communication&AKIKO OKAMURA 161

Acquiring Prescriptive Business Pragmatics:The Case of Customer Complaints Handling&ANNA TROSBORG/PHILIP SHAW 185

Prescriptive Business Pragmatics:How Valid Is It across Cultures?&PHILIP SHAW/OFELIA A.PALERMO/PAUL GILLAERTS/J.PIET VERCKENS/MIDORI SHINOHARA/EVERETT JACOBS 225