国际商务英语PDF电子书下载

Chapter 1 International Business 1

Section A Introduction 1

Section B Scope of International Business Activities 8

Section C International Business Management 13

Chapter 2 International Trade 17

Section A Introduction 17

Section B Performance of International Trade 23

Section C Export and Import Documentation 30

Chapter 3 International Marketing 39

Section A Introduction 39

Section B Marketing Strategies 46

Section C Marketing Research 50

Chapter 4 International Law and Practices 55

Section A Introduction 55

Section B International Business Law 62

Section C Introduction to the Law of WTO 67

Chapter 5 International Transportation 74

Section A Introduction 74

Section B Choice of Modes and Intermodal Transportation 81

Section C Transportation Documentation 86

Chapter 6 Contract 94

Section A Introduction 94

Section B Terms of the Contract 103

Section C Contractual Theory 109

Chapter 7 International Business Correspondence 114

Section A Introduction 114

Section B Writing Principles of the Business Letters 122

Section C Ways to Write International Business Correspondence 127

Chapter 8 International Tourism 136

Section A Introduction 136

Section B Tourism Marketing 145

Section C Economic Impact of Tourism 150

Chapter 9 International Investment 153

Section A Introduction 153

Section B Investment Risks 160

Section C Investment Management 169

Chapter 10 International Settlement 172

Section A Introduction 172

Section B Remittance and Collection 181

Section C Letter of Credit and Guaràntee 188

Chapter 11 E-commerce 195

Section A Introduction 195

Section B Introduction of Credit Cards 204

Section C How to Create an Online Store 208

Translation 215

Key to Exercises 246

Test 270

Key to Test 280

References 281