电子商务英语 苏雪PDF电子书下载

Unit 1 Understanding the E-Commerce 1

Lesson 1 Overview of the E-Commerce 1

Lesson 2 E-Commerce in China 5

Unit 2 Understanding the Internet 12

Lesson 3 Overview of the Internet 12

Lesson 4 Why Invest on the Internet? 16

Unit 3 E-Commerce Category 23

Lesson 5 Typical E-Commerce Business Models 23

Lesson 6 Online Auction—New Business Model 27

Unit 4 Applications of E-Commerce 33

Lesson 7 Online Publishing 33

Lesson 8 E-Government 36

Unit 5 Building a Website and E-Mail Marketing 43

Lesson 9 How to Build a Website 43

Lesson 10 E-Mail Marketing in E-Commerce 48

Unit 6 Electronic Payment Systems 55

Lesson 11 Electronic Payment Systems 55

Lesson 12 Security Schemes in Electronic Payment Systems 61

Unit 7 E-Commerce—Trends and Prospect 70

Lesson 13 E-Commerce Opportunities and Barriers 70

Lesson 14 The Future of Electronic Commerce 73

附录A专业英语中的常用语法知识 80

附录B电子商务专业常用词汇 92

附录C单词表 113

附录D科技英语写作 124

附录E模拟试题及参考答案 135

参考译文及答案 140

参考文献 184