商务英语函电PDF电子书下载

Project Ⅰ Business Development 1

Unit 1 Introduction to English Business Letter Writing 2

Knowledge Objective 2

Skill Objective 2

Warm Up 2

Business Situational Design 3

Specimen Letters 3

Notes 5

Trade Terms and Typical Sentences 10

Practice Training 10

Skill Training 11

Unit 2 Establishing Business Relations 12

Knowledge Objective 12

Skill Objective 12

Warm Up 12

Business Situational Design 13

Specimen Letters 13

Notes 14

Trade Terms and Typical Sentences 17

Practice Training 18

Skill Training 20

Summary of Project 21

Project Ⅱ Price Negotiation 25

Unit 3 Enquiry 26

Knowledge Objective 26

Skill Objective 26

Warm Up 26

Business Situational Design 26

Available the following Integrative DVD GPS 27

Specimen Letters 27

Notes 28

Trade Terms and Typical Sentences 29

Practice Training 31

Skill Training 33

Unit 4 Offer 34

Knowledge Objective 34

Skill Objective 34

Warm Up 34

Business Situational Design 34

Specimen Letters 35

Notes 37

Trade Terms and Typical Sentences 38

Practice Training 40

Skill Training 42

Unit 5 Counter-offer 44

Knowledge Objective 44

Skill Objective 44

Warm Up 44

Business Situational Design 44

Specimen Letters 45

Notes 46

Trade Terms and Typical Sentences 48

Practice Training 49

Skill Training 51

Unit 6 Acceptance of Orders 53

Knowledge Objective 53

Skill Objective 53

Warm Up 53

Business Situational Design 53

Specimen Letters 54

Notes 55

Trade Terms and Typical Sentences 56

Practice Training 58

Skill Training 60

Summary of Project 61

Project Ⅲ Signing Contract 69

Unit 7 Sales Confirmation 70

Knowledge Objective 70

Skill Objective 70

Warm Up 70

Business Situational Design 70

Specimen Letters 71

Notes 74

Trade Terms and Typical Sentences 75

Practice Training 77

Skill Training 79

Summary of Project 80

Project Ⅳ Payment 81

Unit 8 Terms of Payment 82

Knowledge Objective 82

Skill Objective 82

Warm Up 82

Business Situational Design 82

Specimen Letters 83

Notes 84

Trade Terms and Typical Sentences 86

Practice Training 87

Skill Training 89

Unit 9 Letter of Credit 90

Knowledge Objective 90

Skill Objective 90

Warm Up 90

Business Situational Design 91

Specimen Letters 91

Notes 92

Trade Terms and Typical Sentences 94

Practice Training 96

Skill Training 98

Summary of Project 99

Project Ⅴ Fulfillment of Contract 103

Unit 10 Packing 104

Knowledge Objective 104

Skill Objective 104

Warm up 104

Business Situational Design 106

Specimen Letters 106

Notes 108

Trade Terms and Typical Sentences 110

Practice Training 112

Skill Training 114

Unit 11 Shipment 116

Knowledge Objective 116

Skill Objective 116

Warm Up 116

Business Situational Design 117

Specimen Letters 118

Notes 119

Trade Terms and Typical Sentences 121

Practice Training 122

Skill Training 124

Unit 12 Insurance 125

Knowledge Objective 125

Skill Objective 125

Warm Up 125

Business Situational Design 126

Specimen Letters 126

Notes 129

Trade Terms and Typical Sentences 130

Practice Training 131

Skill Training 133

Summary of Project 133

Project Ⅵ Follow up Management 139

Unit 13 Complaints and Claims 140

Knowledge Objective 140

Skill Objective 140

Warm Up 140

Business Situational Design 141

Specimen Letters 141

Notes 143

Trade Terms and Typical Sentences 145

Practice Training 146

Skill Training 148

Unit 14 Settlement of Dispute 149

Knowledge Objective 149

Skill Objective 149

Warm up 149

Business Situational Design 149

Specimen Letter 150

Notes 151

Trade Terms and Typical Sentences 154

Practice Training 156

Skill Training 158

Summary of Project 158

REVISION 160

参考答案 167

主要参考文献 194

配套资料索取说明 195