商务英语阅读教程 4 学生用书PDF电子书下载

Unit 1 1

Part Ⅰ Pre-reading Questions 1

Part Ⅱ Extensive Reading 2

Text A Sri Lanka Trade 2

Text B Principles of the Trading System 5

Part Ⅲ Reading Skills 10

Part Ⅳ Supplementary Reading:Selected Part of the Doha Agenda 11

Part Ⅴ Test Yourself 13

Unit 2 17

Part Ⅰ Pre-reading Questions 17

Part Ⅱ Extensive Reading 18

Text A A General Introduction to the World Trade Organization 18

Text B The Uruguay Round 23

Part Ⅲ Reading Skills 27

Part Ⅳ Supplementary Reading:10 Benefits of the WTO Trading System 29

Part Ⅴ Test Yourself 31

Unit 3 36

Part Ⅰ Pre-reading Questions 36

Part Ⅱ Extensive Reading 37

Text A Overview of Economic Integration 37

Text B China and Regional Economic Integration 40

Part Ⅲ Reading Skills 45

Part Ⅳ Supplementary Reading:Regional Economic Integration In China Today 47

Part Ⅴ Test Yourself 48

Unit 4 52

Part Ⅰ Pre-reading Questions 52

Part Ⅱ Extensive Reading 53

Text A Introduction to International Economic Law 53

Text B International Trade Regulation 57

Part Ⅲ Reading Skills 61

Part Ⅳ Supplementary Reading:International Commercial Terms 63

Part Ⅴ Test Yourself 64

Unit 5 67

Part Ⅰ Pre-reading Questions 67

Part Ⅱ Extensive Reading 68

Text A International Marketing and Its Growing Importance 68

Text B Market 72

Part Ⅲ Reading Skills 76

Part Ⅳ Supplementary Reading:One of the Entry Strategies-Joint Venture 78

Part Ⅴ Test Yourself 80

Unit 6 85

Part Ⅰ Pre-reading Questions 85

Part Ⅱ Extensive Reading 86

Text A The Birth of a European Currency:the Euro 86

Text B International Capital Market 89

Part Ⅲ Reading Skills 94

Part Ⅳ Supplementary Reading:Balance of Payments(BOP) 96

Part Ⅴ Test Yourself 98

Unit 7 103

Part Ⅰ Pre-reading Questions 103

Part Ⅱ Extensive Reading 104

Text A Introduction to International Payments 104

Text B Factoring 107

Part Ⅲ Reading Skills 112

Part Ⅳ Supplementary Reading:Cyberpayments 113

Part Ⅴ Test Yourself 115

Unit 8 119

Part Ⅰ Pre-reading Questlons 119

Part Ⅱ Extensive Reading 120

Text A Accounting and Double-entry System 120

Text B About International Accounting 124

Part Ⅲ Reading Skills 128

Part Ⅳ Supplementary Reading:The Most Fundamental Accounting Principle 129

Part Ⅴ Test Yourself 131

Unit 9 135

Part Ⅰ Pre-reading Questions 135

Part Ⅱ Extensive Reading 136

Text A Advantages of International Logistics 136

Text B About Logistics 140

Part Ⅲ Reading Skills 144

Part Ⅳ Supplementary Reading:DHL 145

Part Ⅴ Test Yourself 146

Unit 10 150

Part Ⅰ Pre-reading Questions 150

Part Ⅱ Extensive Reading 151

Text A International Investment 151

Text B Foreign Direct Investment 154

Part Ⅲ Reading Skills 159

Part Ⅳ Supplementary Reading:FDI Behavior of MNCs 159

Part Ⅴ Test Yourself 161

Unit 11 165

Part Ⅰ Pre-reading Questions 165

Part Ⅱ Extensive Reading 166

Text A To Bow or to Shake Hands?-Cultural Differences and Networking Etiquette 166

Text B Take Off Your Shoes and Ask for Slippers:Integrating Corporate Culture In Global Business 169

Part Ⅲ Reading Skills 173

Part Ⅳ Supplementary Reading:Doing Business in China 174

Part Ⅴ Test Yourself 176

Unit 12 179

Part Ⅰ Pre-reading Questions 179

Part Ⅱ Extensive Reading 180

Text A MICE Industry and Its Players 180

Text B Key Factors for Successfui Events 184

Part Ⅲ Reading Skills 188

Part Ⅳ Supplementary Reading:Essential Elements of the MICE Market 189

Part Ⅴ Test Yourself 191

Unit 13 194

Part Ⅰ Pre-reading Questions 194

Part Ⅱ Extensive Reading 195

Text A Tourism,Globalization and Sustainable Development 195

Text B Home Away from Home 199

Part Ⅲ Reading Skills 203

Part Ⅳ Supplementary Reading:Preparing for the Hotel Sales 203

Part Ⅴ Test Yourself 204

Unit 14 208

Part Ⅰ Pre-reading Questions 208

Part Ⅱ Extensive Reading 209

Text A Insurance and Claim 209

Text B Cargo Insurance 212

Part Ⅲ Reading Skills 216

Part Ⅳ Supplementary Reading:Types of Insurance Providers 217

Part Ⅴ Test Yourself 219

Unit 15 223

Part Ⅰ Pre-reading Questions 223

Part Ⅱ Extensive Reading 224

Text A About the Internet 224

Text B An Introduction to Electronic Commerce 228

Part Ⅲ Reading Skills 233

Part Ⅳ Supplementary Reading:Next Generation of E-commerce:M-commerce 234

Part Ⅴ Test Yourself 235

Unit 16 239

Part Ⅰ Pre-reading Questions 239

Part Ⅱ Extensive Reading 240

Text A No Country Is an Island 240

Text B What Is Globalization? 243

Part Ⅲ Reading Skills 248

Part Ⅳ Supplementary Reading:Managing Globalization:Isolation Is Not the Answer 250

Part Ⅴ Test Yourself 251

Appendix:Key to Test Yourself 255