外贸英语函电 李朝民PDF电子书下载

Unit 1 Fundamentals of Writing an English Business Letter 1

Introduction 1

Words 12

Useful Expressions 13

Exercises 14

Supplement:General Procedures of Export ＆ Import Transaction 16

Unit 2 Establishing Business Relations 19

Introduction 19

CASE 1 A Request to English Business Relations 20

CASE 2 Exporter's Self Introduction 20

CASE 3 Importer's Self Introduction 21

CASE 4 Exporter Writes to Importer 21

CASE 5 Importer Writes to Exporter 22

Words 22

Useful Expressions 23

Exercises 24

Supplement:Canton Fair(http:// www. cantonfair.org.cn /cn) 26

Unit 3 Hosting a Visiting Delegation and Individuals 28

Introduction 28

CASE 1 Invitation 29

CASE 2 Positive Response 29

CASE 3 Itineraries and Programs 29

CASE 4 Negative Response 30

CASE 5 Letters of Thanks on Return 30

Words 31

Useful Expressions 31

Exercises 32

Supplement:Common Business Organization 34

Unit 4 Enquiries ＆ Offers 36

Introduction 36

CASE 1 A General Enquiry 36

CASE 2 The Reply to a General Enquiry 37

CASE 3 A Specific Enquiry 37

CASE 4 The Reply to a Specific Enquiry 38

CASE 5 Making a Firm Offer 38

CASE 6 Making a Non-Firm Offer 38

Words 39

Useful Expressions 39

Exercises 41

Supplement:Trade Terms 42

Unit 5 Price Disputation 44

Introduction 44

CASE 1 Counter-offer 45

CASE 2 Acceptance 45

Words 46

Useful Expressions 46

Exercises 48

Supplement:Pricing Methods 49

Unit 6 Ordering 52

Introduction 52

CASE 1 Placing an Order 53

CASE 2 Confirming an Order 53

CASE 3 Declining an Order 53

CASE 4 Execution of an Order 54

Words 54

Useful Expressions 55

Exercises 56

Supplement:Words about Order 58

Unit 7 Payment 60

Introduction 60

CASE 1 Introduction to Terms of Payment 62

CASE 2 Accepting D/P Terms 62

CASE 3 Urging Establishment of L/C 63

CASE 4 Advising Establishment of L/C 63

CASE 5 Asking for Amendment to L/C 64

CASE 6 Asking for Extension of the L/C 64

Words 64

Useful Expressions 65

Exercises 67

Supplement:Soft Clauses 70

Unit 8 Packing 72

Introduction 72

CASE 1 The Buyer Agrees to the Packing 73

CASE 2 Proposal of Packing 74

CASE 3 A Reply of Packing 74

CASE 4 Acknowledgement of Packing 75

CASE 5 A Claim for Poor Packing 75

Words 76

Useful Expressions 77

Exercises 78

Supplement:An Introduction of China Packaging Federation 80

Unit 9 Transport 82

Introduction 82

CASE 1 Chartering Ships and Reply 84

CASE 2 Shipment Instruction 84

CASE 3 Urging Shipment 85

CASE 4 Request for Extending L/C and Reply 85

CASE 5 Asking for Transshipment and Reply 86

CASE 6 Shipping Advice 86

Words 87

Useful Expressions 88

Exercises 89

Supplement:Port of Shipment and Port of Destination 91

Unit 10 Insurance 93

Introduction 93

CASE 1 Asking for Insurance Arrangement and Reply 95

CASE 2 Clarification of Insurance Terms 95

CASE 3 Application for Insurance 96

CASE 4 Informing Insurance Date 96

CASE 5 Making Claims 97

Words 97

Useful Expressions 98

Exercises 99

Supplement:Insurance Terms 100

Unit 11 Complaint,Claim and Settlement 102

Introduction 102

CASE 1 Complain about Late Delivery 103

CASE 2 Claim for Replacement 103

CASE 3 Proposal for Settlement of a Claim 104

CASE 4 Suggestion of Arbitration 105

Words 105

Useful Expressions 106

Exercises 107

Supplement:Introduction of CIETAC 108

Unit 12 Letters of Intent,Agreements and Contracts 110

Introduction 110

Words 118

Useful Expressions 119

Exercises 120

Supplement:Confusable Phrases about the Contract 121

Unit 13 Agency 123

Introduction 123

CASE 1 Apply for Agency 124

CASE 2 Reply to an Offer of Agency 124

CASE 3 Entrust an Exclusive Agency 125

CASE 4 Refusal 125

CASE 5 Termination of an Agency Relation 125

Words 126

Useful Expressions 126

Exercises 128

Supplement:Elements of Agency Agreement 129

Unit 14 Electronic Commerce,E-mail and Fax 131

Introduction 131

Electronic Commerce 131

E-mail 132

Fax 136

Words 137

Useful Expressions 138

Exercises 139

Supplement:Abbreviation and Smiley for Internet Communication 140

Appendix A:Some Useful Knowledge about L/C 141

Appendix B:Packing Terms 147

Appendix C:Common Abbreviations for International Trade Terms 155

Appendix D:Examination of Export-oriented Salesmen 164

References 169