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商务英语精读  第2册
商务英语精读  第2册

商务英语精读 第2册PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:郑燕平,吴桦主编;李晓荣,张中宁,邵敏等编著
  • 出 版 社:北京:首都经济贸易大学出版社
  • 出版年份:2012
  • ISBN:9787563820016
  • 页数:233 页
图书介绍:本书为高校教材,主要为商务英语专业学生编写,内容涉及商务知识、贸易理论、贸易政策、国际化管理等。全书形式活泼,体例新颖,注重实践。
《商务英语精读 第2册》目录

Unit 1 Economic Integration 1

Section One:Business Communications 1

Section Two:Text 2

Section Three:Exercises 11

Section Four:Biz Fueling Station 14

Section Five:Business Reading 15

Unit 2 The Multinational Firms 20

Section One:Business Communications 20

Section Two:Text 22

Section Three:Exercises 30

Section Four:Biz Fueling Station 33

Section Five:Business Reading 34

Unit 3 Balance of Payments 40

Section One:Business Communications 40

Section Two:Text 41

Section Three:Exercises 49

Section Four:Biz Fueling Station 52

Section Five:Business Reading 53

Unit 4 Tariff Barriers 58

Section One:Business Communications 58

Section Two:Text 59

Section Three:Exercises 66

Section Four:Biz Fueling Station 69

Section Five:Business Reading 70

Unit 5 Non-Tariff Barriers 75

Section One:Business Communications 75

Section Two:Text 76

Section Three:Exercises 84

Section Four:Biz Fueling Station 87

Section Five:Business Reading 89

Unit 6 GATT and WTO 94

Section One:Business Communications 94

Section Two:Text 95

Section Three:Exercises 103

Section Four:Biz Fueling Station 106

Section Five:Business Reading 107

Unit 7 Basics of Management 112

Section One:Business Communications 112

Section Two:Text 113

Section Three:Exercises 121

Section Four:Biz Fueling Station 124

Section Five:Business Reading 125

Unit 8 Roles of Management 131

Section One:Business Communications 131

Section Two:Text 132

Section Three:Exercises 140

Section Four:Biz Fueling Station 144

Section Five:Business Reading 145

Unit 9 Managing in a Global Environment 151

Section One:Business Communications 151

Section Two:Text 152

Section Three:Exercises 160

Section Four:Biz Fueling Station 164

Section Five:Business Reading 165

KEY TO EXERCISES 172

附录(Appendix) 198

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