商业环境PDF电子书下载
- 电子书积分:11 积分如何计算积分?
- 作 者:孔韬,王荷主编;陈汉平,熊嘉逸,林景良,李凯轩副主编
- 出 版 社:广州:暨南大学出版社
- 出版年份:2012
- ISBN:9787566801258
- 页数:278 页
MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATION 1
TASK 1 IDENTIFY THE MISSION,VALUES AND KEY OBJECTIVES OF AN ORGANIZATION 1
[OBJECTIVES] 1
[TASK GUIDE] 1
[TASK ANALYSIS] 2
1.1 ORGANIZATIONAL MISSION 2
1.2 CORPORATE VALUES 4
1.3 OBJECTIVES 5
[TASK EXPANSION] 9
[ABILITY TRAINING] 11
TASK 2 MANAGE THE RIGHT STAKEHOLDERS 12
[OBJECTIVES] 12
[TASK GUIDE] 12
[TASK ANALYSIS] 13
2.1 STAKEHOLDER THEORY 13
2.2 DEFINITION OF STAKEHOLDERS 15
2.3 KEY STAKEHOLDERS IN A BUSINESS 19
2.4 OTHER STAKEHOLDERS IN A BUSINESS 23
[TASK EXPANSION] 24
[ABILITY TRAINING] 26
TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIAL RESPONSIBILITY 27
[OBJECTIVES] 27
[TASK GUIDE] 27
[TASK ANALYSIS] 30
3.1 ETHICS IN THE WORKPLACE 30
3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY 37
3.3 AREAS OF SOCIAL RESPONSIBILITY 40
3.4 SUMMARY OF BUSINESS RESPONSIBILITIES 58
[TASK EXPANSION] 59
[ABILITY TRAINING] 61
MODULE 2 ECONOMIC,SOCIAL AND GLOBAL ENVIRONMENT 62
TASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS AND RESOURCES ALLOCATION 62
[OBJECTIVES] 62
[TASK GUIDE] 62
[TASK ANALYSIS] 64
1.1 THE PURPOSE OF ECONOMIC ACTIVITIES 64
1.2 ECONOMIC SYSTEMS 73
1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM 79
1.4 SUMMARY OF ECONOMIC SYSTEM 86
[TASK EXPANSION] 87
[ABILITY TRAINING] 89
TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE AND INDUSTRIAL POLICY 91
[OBJECTIVES] 91
[TASK GUIDE] 91
[TASK ANALYSIS] 92
2.1 THE MAIN FUNCTION OF SOCIAL WELFARE 92
2.2 INDUSTRIAL POLICY 108
2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY 117
[TASK EXPANSION] 119
[ABILITY TRAINING] 120
TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBAL ECONOMY ON CHINA-BASED ORGANIZATIONS 122
[OBJECTIVES] 122
[TASK GUIDE] 122
[TASK ANALYSIS] 124
3.1 MACROECONOMIC POLICY 124
3.2 GLOBAL ECONOMY AND CHINA 134
3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBAL ECONOMY 144
[TASK EXPANSION] 146
[ABILITY TRAINING] 148
MODULE 3 MARKET STRUCTURE 149
TASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINE THE PRICING AND OUTPUT DECISIONS OF BUSINESSES 149
[OBJECTIVES] 149
[TASK GUIDE] 149
[TASK ANALYSIS] 150
1.1 MARKET STRUCTURE 150
1.2 PERFECT COMPETITION 152
1.3 MONOPOLY 153
1.4 MONOPOLISTIC COMPETITION 154
1.5 OLIGOPOLY 156
1.6 SUMMARY 158
[TASK EXPANSION] 159
[ABILITY TRAINING] 160
TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONAL RESPONSE 161
[OBJECTIVES] 161
[TASK GUIDE] 161
[TASK ANALYSIS] 163
2.1 SUPPLY & DEMAND 163
2.2 PORTER'S FIVE MARKET FORCES 172
2.3 SUMMARY OF MARKET FORCES 175
[TASK EXPANSION] 176
[ABILITY TRAINING] 178
TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPE THE BEHAVIOR OF A SELECTED ORGANIZATION 179
[OBJECTIVES] 179
[TASK GUIDE] 179
[TASK ANALYSIS] 180
3.1 BUSINESS ENVIRONMENT 180
3.2 ORGANIZATIONAL SWOT 185
3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT 196
[TASK EXPANSION] 200
[ABILITY TRAINING] 202
MODULE 4 INTERNATIONAL TRADE AND THE WTO DIMENSION FOR CHINA BUSINESS 203
TASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATIONS 203
[OBJECTIVES] 203
[TASK GUIDE] 203
[TASK ANALYSIS] 207
INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATION 207
[TASK EXPANSION] 223
[ABILITY TRAINING] 229
TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESS ORGANIZATIONS 230
[OBJECTIVES] 230
[TASK GUIDE] 230
[TASK EXPANSION] 246
[ABILITY TRAINING] 251
TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS 252
[OBJECTIVES] 252
[TASK GUIDE] 252
[TASK ANALYSIS] 254
ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS 254
[TASK EXPANSION] 270
[ABILITY TRAINING] 271
Appendix 273
Reference 277
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