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商业环境
商业环境

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  • 作 者:孔韬,王荷主编;陈汉平,熊嘉逸,林景良,李凯轩副主编
  • 出 版 社:广州:暨南大学出版社
  • 出版年份:2012
  • ISBN:9787566801258
  • 页数:278 页
图书介绍:本书阐述了企业的经济、社会及全球化环境、企业市场行为及市场环境,以及当今世界国际贸易状况。全书以任务型学习为指导思想,教学思路以启发性为主,适合经管类学生学习有关商业环境的知识。
《商业环境》目录

MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATION 1

TASK 1 IDENTIFY THE MISSION,VALUES AND KEY OBJECTIVES OF AN ORGANIZATION 1

[OBJECTIVES] 1

[TASK GUIDE] 1

[TASK ANALYSIS] 2

1.1 ORGANIZATIONAL MISSION 2

1.2 CORPORATE VALUES 4

1.3 OBJECTIVES 5

[TASK EXPANSION] 9

[ABILITY TRAINING] 11

TASK 2 MANAGE THE RIGHT STAKEHOLDERS 12

[OBJECTIVES] 12

[TASK GUIDE] 12

[TASK ANALYSIS] 13

2.1 STAKEHOLDER THEORY 13

2.2 DEFINITION OF STAKEHOLDERS 15

2.3 KEY STAKEHOLDERS IN A BUSINESS 19

2.4 OTHER STAKEHOLDERS IN A BUSINESS 23

[TASK EXPANSION] 24

[ABILITY TRAINING] 26

TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIAL RESPONSIBILITY 27

[OBJECTIVES] 27

[TASK GUIDE] 27

[TASK ANALYSIS] 30

3.1 ETHICS IN THE WORKPLACE 30

3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY 37

3.3 AREAS OF SOCIAL RESPONSIBILITY 40

3.4 SUMMARY OF BUSINESS RESPONSIBILITIES 58

[TASK EXPANSION] 59

[ABILITY TRAINING] 61

MODULE 2 ECONOMIC,SOCIAL AND GLOBAL ENVIRONMENT 62

TASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS AND RESOURCES ALLOCATION 62

[OBJECTIVES] 62

[TASK GUIDE] 62

[TASK ANALYSIS] 64

1.1 THE PURPOSE OF ECONOMIC ACTIVITIES 64

1.2 ECONOMIC SYSTEMS 73

1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM 79

1.4 SUMMARY OF ECONOMIC SYSTEM 86

[TASK EXPANSION] 87

[ABILITY TRAINING] 89

TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE AND INDUSTRIAL POLICY 91

[OBJECTIVES] 91

[TASK GUIDE] 91

[TASK ANALYSIS] 92

2.1 THE MAIN FUNCTION OF SOCIAL WELFARE 92

2.2 INDUSTRIAL POLICY 108

2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY 117

[TASK EXPANSION] 119

[ABILITY TRAINING] 120

TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBAL ECONOMY ON CHINA-BASED ORGANIZATIONS 122

[OBJECTIVES] 122

[TASK GUIDE] 122

[TASK ANALYSIS] 124

3.1 MACROECONOMIC POLICY 124

3.2 GLOBAL ECONOMY AND CHINA 134

3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBAL ECONOMY 144

[TASK EXPANSION] 146

[ABILITY TRAINING] 148

MODULE 3 MARKET STRUCTURE 149

TASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINE THE PRICING AND OUTPUT DECISIONS OF BUSINESSES 149

[OBJECTIVES] 149

[TASK GUIDE] 149

[TASK ANALYSIS] 150

1.1 MARKET STRUCTURE 150

1.2 PERFECT COMPETITION 152

1.3 MONOPOLY 153

1.4 MONOPOLISTIC COMPETITION 154

1.5 OLIGOPOLY 156

1.6 SUMMARY 158

[TASK EXPANSION] 159

[ABILITY TRAINING] 160

TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONAL RESPONSE 161

[OBJECTIVES] 161

[TASK GUIDE] 161

[TASK ANALYSIS] 163

2.1 SUPPLY & DEMAND 163

2.2 PORTER'S FIVE MARKET FORCES 172

2.3 SUMMARY OF MARKET FORCES 175

[TASK EXPANSION] 176

[ABILITY TRAINING] 178

TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPE THE BEHAVIOR OF A SELECTED ORGANIZATION 179

[OBJECTIVES] 179

[TASK GUIDE] 179

[TASK ANALYSIS] 180

3.1 BUSINESS ENVIRONMENT 180

3.2 ORGANIZATIONAL SWOT 185

3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT 196

[TASK EXPANSION] 200

[ABILITY TRAINING] 202

MODULE 4 INTERNATIONAL TRADE AND THE WTO DIMENSION FOR CHINA BUSINESS 203

TASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATIONS 203

[OBJECTIVES] 203

[TASK GUIDE] 203

[TASK ANALYSIS] 207

INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATION 207

[TASK EXPANSION] 223

[ABILITY TRAINING] 229

TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESS ORGANIZATIONS 230

[OBJECTIVES] 230

[TASK GUIDE] 230

[TASK EXPANSION] 246

[ABILITY TRAINING] 251

TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS 252

[OBJECTIVES] 252

[TASK GUIDE] 252

[TASK ANALYSIS] 254

ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS 254

[TASK EXPANSION] 270

[ABILITY TRAINING] 271

Appendix 273

Reference 277

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