AMBUSH MARKETING AND BRAND PROTECTION LAW AND PRACTICE SECOND EDITIONPDF电子书下载

A AMBUSH MARKETING: CONCEPTS, DEVELOPMENTS, AND INCIDENTS 3

1. Ambush Marketing 3

2. The Evolution of Ambush Marketing Laws 15

B AMBUSH MARKETING: UNITED KINGDOM AND EUROPEAN UNION LAW 29

3. Trade Marks and Merchandising 29

4. Passing Off, Copyright, and Designs and Related Rights 69

5. Symbols and Emblems 111

6. Sui Generis Protection against Ambush Marketing by Association 131

7. Licensing, Broadcasting, and Exhaustion 141

8. Advertising and Trade Regulation 159

9. Selling Tickets or Using them for Promotional Purposes 185

10. Civil and Criminal Proceedings and Border Control 197

C AMBUSH MARKETING: LAWS AROUND THE WORLD 229

11. Australia 229

12. Canada 293

13. New Zealand 331

14. South Africa 369

15. United States 403

Appendix: Selected Ambush Marketing Laws 433

Index 443