跨文化商务沟通 英文版·第6版=INTERCULTURAL BUSINESS COMMUNICATION SIXTH EIDTIONPDF电子书下载

Chapter 1 THE NATURE OF INTERCULTURAL COMMUNICATION 1

Globalization，Glocalization，and Grobalization 3

Culture 5

Enculturation 8

Acculturation 9

Ethnocentrism 9

Norms，Rules，Roles，and Networks 10

Subcultures and Subgroups 10

Cultural Intelligence 11

Communication Barriers 12

Intercultural Constructs 12

Global Mindsets 13

Multinational Management Orientations 14

Chapter 2 UNIVERSAL SYSTEMS 21

Economic Systems 21

Political Systems 27

World Economics 30

Educational Systems 32

Marriage and Family Systems 37

Social Hierarchies and Interaction 42

Chapter 3 CONTRASTING CULTURAL VALUES 51

Values 51

Semantic Differences 54

Attribution and Perception 55

Attitudes Toward Women 56

Work Attitudes 58

Attitudes Toward Ethics 60

Religious Influences 62

Individualism and Collectivism 64

Chapter 4 CULTURAL SHOCK 73

Stages of Cultural Shock 76

Alleviating Cultural Shock 78

Aspects of Cultural Shock 83

Relationships and Family Considerations 85

Public and Private Self 85

Chapter 5 LANGUAGE 92

High-and Low-Context Language 94

Language Diversity 94

The Language of Numbers 95

Informal and Alternative Languages 96

Forms of Verbal Interaction 97

Linear and Nonlinear Language 98

Vocabulary Equivalence 99

Parables and Proverbs 100

Conversation Taboos 101

Nature of Language 103

Translation Problems 104

Interpreter Use 105

Host Language 107

Thought 108

Language and Culture Interaction 110

Chapter 6 ORAL AND NONVERBAL COMMUNICATION PATTERNS 116

Thought Patterns 116

Paralanguage 117

Chronemics 117

Proxemics 120

Oculesics 121

Olfactics 122

Haptics 123

Kinesics 125

Chromatics 129

Silence 130

Nonverbal Leakage 130

Objects，Signs，and Symbols 131

Chapter 7 WRITTEN COMMUNICATION PATTERNS 142

International English 142

Writing Tone and Style 144

Letter Formats 146

Facsimiles（Fax） 154

Electronic Mail（E-Mail） 154

Resume and Job Search Information 156

Chapter 8 GLOBAL ETIQUETTE 164

Introductions，Greetings，and Handshakes 165

Business Card Exchange 167

Position and Status 168

Electronic Communication Etiquette 170

Dining Practices 171

Tipping 173

Gift Giving 174

Travel Etiquette 177

Chapter 9 BUSINESS AND SOCIAL CUSTOMS 187

Verbal Expressions 188

Male/Female Relationships and Workplace Equality 190

Humor in Business 191

Superstitions and Taboos 192

Dress and Appearance 193

Customs Associated with Holidays and Holy Days 195

Office Customs and Practices 199

Customary Demeanor/Behavior 200

Bribery 201

Special Foods and Consumption Taboos 202

Chapter 10 INTERCULTURAL NEGOTIATION PROCESS 210

Steps in the Negotiation Process 211

Mistakes Commonly Made During Negotiations 214

Intercultural Negotiation Models 215

Negotiation Strategies 218

Trade Agreements 222

Negotiation Styles 226

Chapter 11 INTERCULTURAL NEGOTIATION COMPONENTS 237

Cross-Cultural Negotiation Components 237

Stereotypes That Affect Intercultural Negotiations 246

Comparative Negotiation Styles 246

Characteristics of Effective Negotiators 246

Importance of Protocol in Intercultural Negotiations 248

Group versus Individual Orientation 250

Face-to-Face Strategies 251

Role of the Media 251

Personal Constructs 252

Chapter 12 LAWS AFFECTING INTERNATIONAL BUSINESS AND TRAVEL 267

Home-Country and Host-Country Laws 268

International Law 270

Contracts 271

Global Patents 273

Nonwritten Law 274

Ethics and the Law 274

International Travel and Law 276

Country-Specific Travel Tips 278

Appendix A：Glossary 289

Appendix B：Answers to Exercises 296