TRADEMARK LAW AND THRORY A HANDBOOK OF CONTEMPORRY RESEARCHPDF电子书下载

PART Ⅰ METHODOLOGICAL PERSPECTIVES 3

1 From communication to thing: historical aspects of the conceptualisation of trade marks as property&Lionel Bently 3

2 The semiotic account of trademark doctrine and trademark culture&Barton Beebe 42

3 A search-costs theory of limiting doctrines in trademark law&Stacey L. Dogan and Mark A. Lemley 65

4 Trade mark bureaucracies&Robert Burrell 95

5 The political economy of trademark dilution&Clarisa Long 132

PART Ⅱ INTERNATIONAL AND COMPARATIVE DIMENSIONS 151

6 Fundamental concerns in the harmonization of (European)trademark law&Annette Kur 151

7 Substantive trademark law harmonization: on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice&Gail E. Evans 177

8 The free movement (or not) of trademark protected goods in Europe&Thomas Hays 204

9 The trademark law provisions of bilateral free trade agreements&Burton Ong 229

PART Ⅲ CRITICAL ISSUES 261

Section A Trademarks and speech 261

10 Reconciling trademark rights and expressive values:how to stop worrying and learn to love ambiguity&Rochelle Cooper Dreyfuss 261

11 Truth and advertising: the Lanham Act and commercial speech doctrine&Rebecca Tushnet 294

12 Restricting allusion to trade marks: a new justification&Michael Spence 324

Section B Limiting the scope of trademark rights 345

13 Protecting the common: delineating a public domain in trade mark law&Jennifer Davis 345

14 Tolerating confusion about contusion: trademark policies and fair use&Graeme W. Austin 368

15 Online word of mouth and its implications for trademark law&Eric Goldman 404

Section C Trademarks and traditional knowledge 433

16 Trademarks and traditional knowledge and cultural intellectual property rights&Susy Frankel 433

17 Culture, traditional knowledge and trademarks: a view from the South&Coenraad Visser 464

Section D The edges of trademark protection 481

18 Of mutant copyrights, mangled trademarks, and Barbie's beneficence: the influence of copyright on trademark law&Jane C. Ginsburg 481

19 Signs, surfaces, shapes and structures - the protection of product design under trade mark law&Alison Firth 498

Index 523