THE ROAD TO THE WHITE HOUSEPDF电子书下载

PART I THE ELECTORAL ARENA 1

1 Presidential Selection: A Historical Overview 3

Introduction 3

The Creation of the Electoral College 4

The Development of Nominating Systems 6

The Evolution of the General Election 13

The 2000 Presidential Election Controversy 17

The Politics of Electoral College Voting 23

Summary 25

Where on the Web? 27

Exercises 27

Selected Reading 28

Notes 29

2.Campaign Finance 32

Introduction 32

The Costs of Campaigning 33

The Sources of Support 36

Finance Legislation 38

The Impact of the Law 44

Summary 58

Where on the Web? 60

Exercises 61

Selected Reading 61

Notes 62

3.The Political Environment 65

Introduction 65

Turnout 66

The Partisan Basis of Politics 77

The Social Basis of Politics 83

Summary 93

Where on the Web? 94

Exercises 95

Selected Reading 95

Notes 96

Part II THE NOMINATION 101

4.The Race for Delegates 103

Introduction 103

Reforming the Nomination Process 104

The Legality of Party Rules 111

The Impact of the Rules Changes 114

Campaigning for Delegates 118

Summary 148

Where on the Web? 149

Exercises 151

Selected Reading 151

Notes 152

5 Spring Interregnum: Consolidating Victory and Posturina for the Election 159

The Noncompetitive Phase of the Nomination Campaign 159

National Nominating Conventions 164

Characteristics of the Nominees 182

Summary 184

Where on the Web? 186

Exercises 186

Selected Reading 187

Notes 187

PART III THE PRESIDENTIAL CAMPAIGN 191

6*Organization, Strategy, and Tactics 193

Introduction 193

Organization 197

Strategic Objectives 201

Tactical Considerations 212

Summary 217

Where on the Web? 219

Exercises 220

Selected Reading 220

Notes 221

7.Media Politics 225

Introduction 225

Traditional Coverage: Hard News 228

Nontraditional Coverage: Soft News 235

Presidential Debates 237

Campaign Advertising 245

The Cumulative Impact of the Media 257

Summary 257

Where on the Web? 259

Exercises 260

Selected Reading 260

Notes 262

PART IV THE ELECTION 267

8 Understanding Presidential Elections 269

Introduction 269

Predicting Presidential Elections 270

Interpreting the Election 278

Converting Electoral Choice into Public Policy 291

Summary 298

Where on the Web? 300

Exercises 300

Selected Reading 301

Notes 302

Reforming the Electoral System 306

Introduction 306

Modifying Recent Changes 307

Enhancing Electoral Choice 317

Summary 328

Where on the Web? 330

Exercises 331

Selected Reading 331

Notes 332