实用管理专业英语教程PDF电子书下载

Unit One 1

Text：What Management Is 1

Unit Two 7

Text：Strategy as Direction Setting 7

Unit Three 14

Text：Building the New Structure 14

Unit Four 20

Text：The Human Side of Enterprise 20

Text：Research on Marketing Practice 27

Unit Five 27

Unit Six 33

Text：Production Management：A Conceptual Framework 33

Unit Seven 41

Text：FIFO or LIFO and Cash Flows 41

Unit Eight 45

Text：School of Management Thought 45

Unit Nine 52

Text：The Problem of Managing a Strategic Reserve 52

Text：Help! To the Rescue in Rio Rancho 57

Unit Ten 57

Text：The Microprocessors 63

Unit Eleven 63

Unit Twelve 69

Text：Operating Systems 69

Unit Thirteen 74

Text：A Typical Language——C 74

Unit Fourteen 81

Text：Management Information Systems——MIS 81

Text：Decision Support System 85

Unit Fifteen 85

Unit Sixteen 91

Text：Computer Network 91

Unit Seventeen 97

Text：Computer Technology Advances 97

Unit Eighteen 103

Text：An Example of Research Papers 103

Translated Text 108

Reference 139