公关美语PDF电子书下载

Chapter1 Public Relation Reception 公关接待 1

Unit 1 Greeting 问候 1

Unit 2 Introducing 介绍 9

Unit 3 Reception Etiquette 接待礼仪 19

Unit 4 Recetving Guestsl 来宾接待 27

Unit 5 Farewell 分手道别 36

Chapter 2 Commercial Activify 商务活动 44

Unit 6 Commercial Appointment 商务预约 44

Unit 7 Price Negotiations 价格洽谈 52

Unit 8 Signing Contract 签订合同 59

Unit 9 Business Negotiations 67

Unit 10 Product Promotion 产品促销 77

Chapter 3 Media Relations 传媒公关 84

Unit 11 Media Contact 媒体联络 84

Unit 12 Press Conference 记者招待会 93

Unit 13 Press Releases 新闻稿 102

Unit 14 Media Events 促销宣传活动 110

Chapter 4 Collecting and Analysing Informations 信息搜集与分析 119

Unit 15 Investigating Markets 市场调查 119

Chapter5 Harmony Inside 内部协调 129

Unit 16 Cooperate in Harmony 纵向协调 129

Unit 17 Awards and Punishments Rigorously Carried out 赏罚分明 140

Chapter 6 Intercourse Environment 环境营造 149

Unit18 Entertainment 文娱活动 149

Unit19 Arranging Workers Traveling 安排员工旅游 159

Unit20 Friendly Relations 温馨交流 167

Chapter 7 Day-to-Day Contact 公关日常交际 177

Unit21 Talk on Line 电话交谈 177

Unit22 Appointment 约会 187

Unit23 Dance 舞会 196

Unit24 Party 宴会 204

Unit25 Taking Part in a Meeting 参加会议 214

Unit26 At Customs 在海关 223

Unit27 At a Bank 在银行 231

Unit28 At a Travel Agency 在旅行社 239

Unit29 At a Post Office 在邮局 248

Unit30 At an Airport 在机场 256

Chapter 8 Dialogue Technique 公关功能会话 271

Unit32 Request 请求 271

Unit33 Asking 询问 280

Unit34 Suggestions 意见和建议 288

Unit35 Gratitude 感谢 297

Unit36 Congratulation 祝贺 306

Unit37 Complaining 抱怨 315

Unit38 Apologizing 道歉 323

Unit39 Approving or Refusing 同意或拒绝 330

Chapter 9 Correspondence and Advertisement 信函与广告 339

Unit40 Correspondence 社交（信函） 339

Unit41 Complaint and Claim 投诉、索赔和理赔（信函） 349

Unit42 Advertise for Agents 征聘代理商（信函） 359

Unit43 Advertisement 广告 369

Chapter 10 Notiece,Poster,Card,Form and Bill 通知、海报、卡片及表格与单据 378

Unit44 Notice 通知 378

Unit45 Poster 海报 388

Unit46 Card 卡片 395

Unit47 Form and Bill 表格与单据 402

Chapter 11 Speech and Address 演讲、致词 410

Unit48 A Public Relation Speech 公关演讲 410

Unit49 Congratulatory Speech 致词 419

附：美音与英音发音符号示例对照表 427