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工商导论英语教程
工商导论英语教程

工商导论英语教程PDF电子书下载

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  • 电子书积分:11 积分如何计算积分?
  • 作 者:陈准民编著
  • 出 版 社:北京:对外经济贸易大学出版社
  • 出版年份:2000
  • ISBN:7810009893
  • 页数:256 页
图书介绍:
《工商导论英语教程》目录

CONTENTS 1

Chapter 1 Setting up a Business 1

Chapter 2 Marketing:an Overview 13

Chapter 3 Products and Pricing 20

Chapter 4 Channels of Distribution 31

Chapter 5 Promotion 40

Chapter 6 Money and Banking 50

Chapter 7 Financing 62

Chapter 8 Accounting 73

Chapter 9 The Securities Market 83

Chapter 10 Risk Management and Insurance 90

Chapter 11 Business Law 103

Chapter 12 International Business 117

Chapter 13 Managing Business Enterprises 133

Chapter 14 Human Resources Management 151

Chapter 15 Motivation and Leadership 165

Chapter 16 Managing Information 182

Chapter 17 The Environment and Responsibility 196

Chapter 18 Careers in Business 217

Key to Translation 236

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