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系统功能语言学视角下的互文性  书面广告语篇研究
系统功能语言学视角下的互文性  书面广告语篇研究

系统功能语言学视角下的互文性 书面广告语篇研究PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:杨增成著
  • 出 版 社:北京:中国社会科学出版社
  • 出版年份:2012
  • ISBN:9787516116784
  • 页数:230 页
图书介绍:本书是一项以书面广告语篇为语料,从系统功能语言学的视角对互文性进行研究的成果。本书探讨了互文性与语境间的关系,从概念功能和人际功能的角度分析了语篇中各个声音间的关系,并且从功能语言学的角度研究了各个声音间的连接机制。本书推动了互文性研究的发展,并能对广告语篇的创作有一定的启示意义。
《系统功能语言学视角下的互文性 书面广告语篇研究》目录

Chapter 1 Introduction 1

1.1 The Research Topic 1

1.2 Rationale for the Present Study 3

1.3 Objectives of this Research 4

1.4 Data and Methodology 5

1.5 Organization of this Book 13

Chapter 2 Previous Researches on Intertextuality 15

2.1 The Origin of the Theory of Intertextuality 15

2.2 The Literary Study of Intertextuality 18

2.3 The Study of Intertextuality in Arts 22

2.4 The Study of Intertextuality in Linguistics 23

2.5 The Linguistic Studies of Some of the Specific Forms of Inter-textuality 27

2. 6 Summary 33

Chapter 3 A Systemic - Functional Model for the Study of Inter-textuality 37

3.1 Approaches to Discourse Analysis 38

3.2 A Systemic - Functional Approach to Discourse Analysis 40

3. 3 A Systemic - Functional Model for the Study of Intertextuality 45

Chapter 4 The Relationship Between Intertextuality and Context 49

4.1 Contextual Variables 49

4.2 The Relationship Between Discourse and Context 54

4.3 The Contextual Factors for the PAD 56

4.4 The Relationship Between Intertextuality and Context 59

Chapter 5 The Experiential Meaning in the Discourse Involving Intertextuality 71

5.1 The Dialogieal Relations Among the Voices 71

5.2 The Experiential Meaning Expressed by Lexicon 79

5.3 Linguistic Analysis of Process 86

Chapter 6 The Interpersonal Meaning in the Discourse Involving Intertextuality 103

6. 1 The Participant Relationship 103

6. 2 The Appraisals in the PAD 132

6. 3 The Mood in the Discourse Involving Intertextuality 151

Chapter 7 Linking Different Voices in Discourses Involving Inter-textuality 161

7. 1 Generic Structure 161

7.2 Texture 179

7.3 Linking Voices through Sentence Structure 196

7. 4 Coherence in the Discourse Involving Intertextuality 198

Chapter 8 Conclusions 209

8.1 Major Findings 209

8.2 Implications 211

Bibliography 213

Acknowledgements 229

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