客商经验谈PDF电子书下载

Unit 1 BP-an International Oil Company 1

Unit 2 The Growth and Management of an International Company 17

Unit 3 Purchasing Minerals from China 34

Unit 4 Business Partnership 54

Unit 5 GE and Its Operations in China 74

Unit 6 Ready for the Future? 90

Unit 7 The Similarities and Dissimilarities between Our Two Cultures and Their Effect on Business 109

Unit 8 IBM and Its Basic Beliefs 131

Unit 9 Marubeni-as a Value-Creating Company 147

Unit 10 The Importance of Telecommunications 165

Unit 11 Chemistry in Everyday Life 188

Unit 12 Issues Confronting Chinese Companies in International Trade-Views of an International Businessman 206

Unit 13 Lawyers in International Business 225

Unit 14 A Banker s View of International Trade Finance 245

Unit 15 International Transportation 266

Unit 16 Marine Insurance 286

Unit 17 International Arbitration 307

Unit 18 Advertising 324

Unit 19 British Airways in China 343

Unit 20 Approaches to Business Negotiations in China 359

Unit 21 The US-China Commercial Relations 383